reputation management
Perception shaping work
Reputation management is the practice of shaping public perception of a person, company, or brand.
The term usually refers to online efforts—monitoring search results, responding to negative reviews, burying unflattering content with positive material.
What was once called public relations has become reputation management in the digital age: The CEO hired a reputation management firm after the scandal.
- media outreachEngaging journalists for coverage
- press releaseOfficial statement for media
- brand identityCompany's distinctive public face
- personal brandCurated professional reputation
- whitewashConceal or coat pale
contingency planning · community engagement · digital footprint · risk assessment · damage mitigation · bad press · good name · astroturfing · branding · influencer partnerships · public relations · spokesperson · media training · content moderation · legal counsel · online reviews · search results · Google
- Marketing Challengescompetition, targeting, reach, engagement, conversion
- reputationreputable, repute, disreputable, good name, respected
- business servicesconsulting, software, legal services, coaching, training
- Corporate PRpublic relations, investor relations, media relations, press releases, corporate communications
- media spinspin doctor, media spin, talking points, framing, reframing
- PR tacticspress release, press conference, media kit, spokesperson, talking points
reputation managementself-destruction
Deliberately causing one's downfall
career suicide · burning bridges · shooting oneself in the foot
reputation managementauthenticity
Quality of being genuine
speaking one's mind · letting it all hang out · saying the quiet part loud · no filter
reputation managementcharacter assassination
Destroying someone's good name
smear campaign · defamation · self-sabotage · mudslinging · libel