spokesmodel

Product promotion personality

A spokesmodel is a person, typically attractive, hired to represent a product or brand in advertisements and promotional events.

The term emphasizes physical appearance alongside the spokesperson role: She worked as a spokesmodel for the cosmetics company.

Spokesmodels appear at trade shows, in commercials, and in print campaigns where visual appeal is part of the marketing strategy.

representation

ambassador

Official foreign representative

figurehead · advocate · promoter · representative · voice · image · pitchman · pitchwoman · presenter · talent

advertising

campaign

Organized effort toward goal

tagline · infomercial · sponsorship · billboard · publicity · airtime · demographic · targeting · exposure · launch

appearance

glamour

Fascinating, elegant attractiveness

attractiveness · complexion · photogenic · camera-ready · makeup · cosmetics · grooming · wardrobe · styling · runway

promotion

booth

Temporary enclosed compartment

showroom · merchandising · pitch · presentation · convention · sample · display · kiosk · activation · unveiling

charisma

charm

Attractive personal quality

confidence · energy · vivacity · eloquence · flair · panache · wit · likeability · approachability · personality

Categories
Opposites
visibility/representation

spokesmodelbackroom staff

Non-public employees

silent partner · ghostwriter · faceless bureaucrat · consumer · anonymous donor

organizational hierarchy

spokesmodelexecutive

Senior organizational leader

CEO · decision-maker · board member · founder · chief strategist

communication style

spokesmodelcritic

One who judges merit

investigative journalist · whistleblower · skeptic · watchdog · muckraker

Family

spokesman, spokesperson, spokeswoman, spokesmen, spokespeople, spokeswomen

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G