celebrity endorsers
Star product advocates
Celebrity endorsers are famous people paid to promote products or services, lending their public image to advertising campaigns.
The practice assumes that a celebrity's popularity, credibility, or aspirational appeal will transfer to the brand: Nike built its empire on celebrity endorsers like Michael Jordan.
The strategy can backfire when endorsers become embroiled in scandal.
- famousWidely known, much recognized
- big nameFamous, influential person
- influencerPerson with promotional reach
- spokespersonAuthorized representative communicator
- brandCompany's product line name
brand deal · ambassador · advertising · promotion · testimonial · star · athlete · actor · social media influencer · contract · deal · paid partnership · sponsorship · campaign · Super Bowl ad · product · marketing · fame
- endorsersbrand ambassadors, spokespeople, pitchmen, influencers
celebrity, endorser, celebrities, celebrant, celebrate, celebrated, celebrates, celebrating, celebration