press secretary

Briefing room voice

A press secretary is an official spokesperson who manages communications between an organization and the media.

The role is most associated with government, particularly the White House press secretary, who briefs journalists and answers questions on behalf of the president.

Press secretaries craft messaging, prepare statements, and serve as the public face of their employer's communications strategy.

The press secretary declined to comment on the ongoing investigation.

role

spokesperson

Authorized representative communicator

voice · advocate · intermediary · face · front · gatekeeper · communicator · handler · flack · public relations

briefing

podium

Raised platform for speakers

questions · answers · transcript · update · agenda · session · preparation · schedule · highlights · summary

messaging

talking points

Prepared discussion themes

pivot · on-message · damage control · clarification · walkback · denial · confirmation · no comment · stonewalling · obfuscation

media

journalist

News profession practitioner

interview · headline · broadcast · coverage · newsroom · soundbite · exclusive · scoop · byline · editorial

politics

administration

Organizational oversight and control

policy · legislation · cabinet · executive · partisan · opposition · campaign · government · diplomacy · bureaucracy

Categories
Opposites
communication direction

press secretaryjournalist

News profession practitioner

reporter · investigative journalist · White House correspondent · press corps · interviewer

organizational role

press secretarypresident

Elected leader of nation

decision-maker · principal · chief executive · head of state · commander-in-chief

transparency vs. control

press secretarywhistleblower

Insider who reports misconduct

leaker · Deep Throat · investigative reporter · muckraker · Edward Snowden

Family

press, express, pressing, expression, impress, impressive, impression, pressed, depression

Familiarity
Top 100,000
Profile
Mostly American · Timeless · Concrete · Rated G