media relations

Journalist liaison work

Media relations is the practice of managing communication between an organization and journalists, broadcasters, and other news outlets.

It involves crafting press releases, arranging interviews, and responding to inquiries—all aimed at shaping how the organization appears in public coverage.

She handles media relations for the governor's office.

The term overlaps with public relations but focuses specifically on news media rather than the broader public.

Opposites
communication approach

media relationsadvertising

Paid promotional communication

direct marketing · propaganda · advertorials · native advertising · sponsored content

stakeholder orientation

media relationsemployee relations

Workplace interpersonal management

internal affairs · investor relations · government relations · community relations · customer relations

transparency and engagement

media relationsmedia blackout

Suppression of press coverage

secrecy · non-disclosure · stonewalling · confidentiality · no comment

Family

media, relations

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Rated G