image management
Public persona cultivation
Image management is the deliberate effort to control how a person, organization, or brand is perceived by others.
It encompasses strategies for shaping public perception through media, communications, and behavior: The company hired a PR firm for image management after the scandal.
The term often carries a whiff of manipulation—managing appearances rather than addressing substance.
- sportswashingUsing athletics for image repair
- soft powerInfluence through appeal
- public relationsOrganizational reputation management
- personaAssumed public identity
- advertising campaignsPlanned promotional efforts
self-presentation · brand equity · whitewashing · reputation · professional identity · manipulation · smoke and mirrors · ethical practices · photo op · public perception · face saving · astroturfing · virtue signaling · branding · corporate social responsibility · customer loyalty · spin doctor · charisma
- celebritycelebs, stardom, A-list, A-listers, movie stars
- publicitypublicity, PR, press conference, publicist, press release
- military PRpublic affairs, media relations, press releases, press office, spokespersons
- political tacticscampaigning, gerrymandering, filibuster, campaigns, voter suppression
- PRpublic relations, press release, PR agency, media kit, PR campaign
- PR termspress release, media kit, publicity, spokesperson, press conference
image managementauthenticity
Quality of being genuine
genuineness · sincerity · transparency · unvarnished truth · rawness
image managementspontaneity
Acting without forethought
unguardedness · carelessness · impulsiveness · unselfconsciousness · artlessness