goodwill
Charitable feeling toward others
Goodwill is friendly, helpful, or cooperative feelings toward others.
It often appears in contexts of diplomacy or public relations: a goodwill tour, a gesture of goodwill.
In business, goodwill is an intangible asset representing a company's reputation, customer relationships, and brand value—the premium a buyer pays beyond the value of physical assets: The acquisition price included $2 million in goodwill. (Capitalized Goodwill is the thrift store chain.)
Considerate, caring disposition
- compassionConcern for others' distress
- warmthHeat you feel
- caringShowing kind concern
- empathySharing another's emotions
goodness · grace · mercy · tenderness · sympathy · decency · graciousness · magnanimity
Freedom from disturbance
- reconciliationRestoration of friendly relations
- détenteEasing of strained relations
- rapprochementReestablishment of harmonious relations
- olive-branchSymbol of reconciliation
gesture · ambassador · envoy · mediation · negotiation · truce · accord · treaty
Kind act or preference
- backingAid or sponsorship
- endorsementFormal expression of support
- blessingPrayer seeking divine favor
- patronageSupporter's financial backing
encouragement · advocacy · cooperation · assistance · championing · promotion · consent · sanction
Assessment of monetary worth
- acquisitionAct of obtaining something
- amortizationGradual debt reduction schedule
- impairmentDiminished function or capacity
- premiumAdded cost for better
Regard with honor
- admirationDeep respect felt
- appreciationRecognition of worth
- regardAttentive consideration given
- recognitionPerceiving something as known
honor · reverence · praise · tribute · approval · acknowledgment · acclaim · commendation
Quality inspiring trust
- prestigeReputation commanding admiration
- standingPosition, physical or social
- imageVisual or mental likeness
- trustworthinessQuality of being reliable
integrity · respectability · name · renown · stature · cachet · clout · influence
Loyalty owed to authority
- devotionDeep, loyal commitment
- faithfulnessDevoted loyalty maintained
- fidelityLoyalty or exactness
- steadfastnessFirm loyal dedication
commitment · dedication · constancy · trustworthiness · reliability · dependability · fealty · bond
kindness
Considerate, caring disposition
- compassionConcern for others' distress
- warmthHeat you feel
- caringShowing kind concern
empathy · goodness · grace · mercy · tenderness · sympathy · decency · graciousness · magnanimity · cordiality
peace
Freedom from disturbance
- reconciliationRestoration of friendly relations
- détenteEasing of strained relations
- rapprochementReestablishment of harmonious relations
olive-branch · gesture · ambassador · envoy · mediation · negotiation · truce · accord · treaty · harmony
favor
Kind act or preference
- backingAid or sponsorship
- endorsementFormal expression of support
- blessingPrayer seeking divine favor
patronage · encouragement · advocacy · cooperation · assistance · championing · promotion · consent · sanction · solidarity
valuation
Assessment of monetary worth
- acquisitionAct of obtaining something
- amortizationGradual debt reduction schedule
- impairmentDiminished function or capacity
premium · merger · write-down · trademark
respect
Regard with honor
- admirationDeep respect felt
- appreciationRecognition of worth
- regardAttentive consideration given
recognition · honor · reverence · praise · tribute · approval · acknowledgment · acclaim · commendation · kudos
credibility
Quality inspiring trust
- prestigeReputation commanding admiration
- standingPosition, physical or social
- imageVisual or mental likeness
trustworthiness · integrity · respectability · name · renown · stature · cachet · clout · influence · word-of-mouth
allegiance
Loyalty owed to authority
- devotionDeep, loyal commitment
- faithfulnessDevoted loyalty maintained
- fidelityLoyalty or exactness
steadfastness · commitment · dedication · constancy · trustworthiness · reliability · dependability · fealty · bond · attachment
- hospitalityhotel, hotels, warmth, kindness, welcome
- benevolencealtruism, benevolence, charity work, generosity, giving
- charitycharity, charities, donations, donation, donating
- community spiritneighborliness, mutual aid, unity, solidarity, cooperation
- compassionsympathy, empathy, caring, kindness, tenderness
- positive regardadmiration, appreciation, esteem, respect, regard
goodwillill-will
Hostile or unkind feeling
malice · malevolence · hostility · spite · malignity
goodwillhostility
Antagonistic disposition toward others
enmity · animosity · antagonism · hatred · hate
goodwillunwillingness
Disinclination to act
reluctance · recalcitrance · indisposition · resistance · obstruction
- gesture of goodwillFriendly act signaling positive intent
- goodwill ambassadorCelebrity advocating for causes
- goodwill gestureAct demonstrating friendly intentions
- goodwill to menKind regard for humanity
- goodwill tourTrip fostering positive relations