rebranding
Corporate identity makeover
Rebranding is changing a company's or product's name, logo, image, or identity to create a fresh impression.
The effort typically signals a strategic shift or an attempt to distance from negative associations: The company underwent a complete rebranding after the scandal.
The term extends beyond business—people rebrand themselves when they reinvent their public image.
Create anew with changes
- modernizeMake contemporary
- refreshRestore energy or newness
- revampRestructure extensively
- reinventRadically change something existing
overhaul · relaunch · update · rejuvenate · pivot · repositioning · turnaround · makeover
Company identifying symbol
- nameIdentifying word for someone
- taglineMemorable branding phrase
- missionPurpose-driven task
- visionAbility to see
values · essence · personality · trademark · heritage · authenticity · narrative · storytelling
Arranging in specific locations
- segmentationDivision into sections
- differentiationRecognizing meaningful differences
- roadmapDetailed plan forward
- rolloutStaged public introduction
focus-groups · portfolio · migration · transition · timeline · milestones · budget
Arranging letters for display
- paletteSurface for mixing pigments
- graphicsVisual design elements
- imageryVivid descriptive language
- iconographyAnalysis of artistic symbols
packaging · wordmark · lettermark · signage · collateral · stationery · uniforms · storefront
Organized effort toward goal
- announcementPublic declaration of information
- advertisingPaid promotional communication
- promotionRank increase or publicity
- teaserSomething that piques interest
Collective opinion of someone
- sentimentFelt attitude or view
- awarenessState of perceiving reality
- recognitionPerceiving something as known
- trustConfidence in another
credibility · mindshare · associations · connotations · expectations · word-of-mouth · surveys · feedback
redesign
Create anew with changes
reinvent · overhaul · relaunch · update · rejuvenate · pivot · repositioning · turnaround · makeover · facelift
logo
Company identifying symbol
vision · values · essence · personality · trademark · heritage · authenticity · narrative · storytelling · tone
positioning
Arranging in specific locations
- segmentationDivision into sections
- differentiationRecognizing meaningful differences
- roadmapDetailed plan forward
rollout · focus-groups · portfolio · migration · transition · timeline · milestones · budget
typography
Arranging letters for display
iconography · packaging · wordmark · lettermark · signage · collateral · stationery · uniforms · storefront
campaign
Organized effort toward goal
- announcementPublic declaration of information
- advertisingPaid promotional communication
- promotionRank increase or publicity
reputation
Collective opinion of someone
- sentimentFelt attitude or view
- awarenessState of perceiving reality
- recognitionPerceiving something as known
trust · credibility · mindshare · associations · connotations · expectations · word-of-mouth · surveys · feedback
- trademarkstrademark, trademarks, trademark infringement, trademark symbol, registration number
- brandingtaglines, logos, slogans, color schemes, packaging
- business activitiesmeetings, meeting, hiring, firing, training
- celebritycelebs, stardom, A-list, A-listers, movie stars
- renewalrenewal, reinvigoration, restart, reboot, fresh start
- workplace changeslayoff, hiring, merger, firing, reorganization
rebrandingdissolution
Breaking up completely
discontinuation · decommissioning · merger · acquisition · shuttering