mindshare

Share of awareness

Mindshare is the degree to which something occupies public awareness or attention.

Originally marketing jargon for how much mental space a brand claims relative to competitors, it now applies broadly: Apple has enormous mindshare among tech consumers.

A startup might lack market share but have significant mindshare if people are talking about it.

The term treats collective attention as a finite resource that companies, ideas, or movements compete for.

marketing

recall

Memory retrieval act

recognitionPerceiving something as known
positioningArranging in specific locations
brandingCreating distinctive identity

visibility · penetration · reach · impressions · engagement · buzz · viral · trending · word-of-mouth · exposure

popularity

fame

Public recognition, widespread

notorietyFame from misdeeds
celebrityWidely recognized public figure
reputationCollective opinion of someone

sensation · mainstream · prominent · renowned · high-profile · zeitgeist · ubiquity · omnipresence · saturation

attention

focus

Concentrated attention point

concentrationSustained single-minded attention
engagementCommitment to wed or attend
absorptionProcess of taking in

captivation · interest · notice · heed · eyeballs · stickiness · retention · distraction · competition · saturation

influence

persuasion

Convincing through reasoning

swayRock back and forth
cloutInformal power or punch
leverageBorrowed capital for amplified returns

impact · dominance · authority · manipulation · propaganda · lobbying · agenda-setting · framing · spin · messaging

mindshare

recall

fame

focus

persuasion

mindshare

Opposites

Categories

Family