rebranded
Changed the logo
Rebranded describes something that has been given a new name, image, or identity, typically to change public perception or appeal to a different audience.
Companies rebrand when their old identity becomes outdated or tarnished: The struggling retailer rebranded itself as a lifestyle brand.
The term extends beyond business to people reinventing themselves or ideas being packaged differently: He rebranded as a wellness guru after his political career ended.
Complete self-transformation
- repositioningMoving to new spot
- name changeModifying one's designation
- makeoverComplete appearance overhaul
- revampRestructure extensively
refresh · relaunch · reimagining · redesign · new identity · new direction · new look · pivot
Company identifying symbol
- sloganMemorable promotional phrase
- campaignOrganized effort toward goal
- messagingSending written digital communications
- taglineMemorable branding phrase
packaging · advertisement · launch · rollout · awareness · positioning · targeting · outreach
New version or information
- upgradeRaise to higher standard
- digital transformationAdopting technology across operations
- contemporizingAdapting to current times
- streamliningMaking more aerodynamic or efficient
user experience · digitalization · automation · mobile-first · responsive design
Corporate combination
- acquisitionAct of obtaining something
- restructuringRearranging an existing framework
- spin-offDerivative from a parent
- new managementRecently changed leadership
reorganization · consolidation · divestiture · IPO · takeover · buyout · parent company · subsidiary
reinvention
Complete self-transformation
- repositioningMoving to new spot
- name changeModifying one's designation
- makeoverComplete appearance overhaul
revamp · refresh · relaunch · reimagining · redesign · new identity · new direction · new look · pivot · facelift
logo
Company identifying symbol
- sloganMemorable promotional phrase
- campaignOrganized effort toward goal
- messagingSending written digital communications
tagline · packaging · advertisement · launch · rollout · awareness · positioning · targeting · outreach · visual identity
update
New version or information
- upgradeRaise to higher standard
- digital transformationAdopting technology across operations
- contemporizingAdapting to current times
streamlining · user experience · digitalization · automation · mobile-first · responsive design
merger
Corporate combination
- acquisitionAct of obtaining something
- restructuringRearranging an existing framework
- spin-offDerivative from a parent
new management · reorganization · consolidation · divestiture · IPO · takeover · buyout · parent company · subsidiary · conglomerate
rebrandedoriginal
First or inventive
unchanged · unaltered · same as always · authentic · preserved
rebrandedauthentic
Verified as original
genuine · original · unadulterated · unvarnished · true to form