rebrandings
Corporate image refreshes
Rebrandings are instances of changing a company's, product's, or organization's public identity—new name, logo, image, or messaging.
The term often appears when discussing corporate makeovers or reputation overhauls: The company has undergone several rebrandings since the scandal.
A rebranding may signal genuine change or merely cosmetic adjustment.
Begin anew after pause
- repositioningMoving to new spot
- makeoverComplete appearance overhaul
- overhaulComplete systematic repair
- refreshRestore energy or newness
revamp · pivot · reinvention · transformation · merger · acquisition · spinoff · restructuring
Organized effort toward goal
- announcementPublic declaration of information
- rolloutStaged public introduction
- launchSet into motion
- promotionRank increase or publicity
messaging · positioning · storytelling · audience · perception · awareness · engagement · buzz
relaunch
Begin anew after pause
- repositioningMoving to new spot
- makeoverComplete appearance overhaul
- overhaulComplete systematic repair
refresh · revamp · pivot · reinvention · transformation · merger · acquisition · spinoff · restructuring · turnaround
campaign
Organized effort toward goal
- announcementPublic declaration of information
- rolloutStaged public introduction
- launchSet into motion
promotion · messaging · positioning · storytelling · audience · perception · awareness · engagement · buzz · publicity
logo
Company identifying symbol
- redesignCreate anew with changes
- typographyArranging letters for display
- color paletteRange of selected hues
packaging · signage · livery · aesthetic · look · identity · graphics · imagery · wordmark · iconography
Meta
Renamed social network conglomerate
- AlphabetGoogle's parent corporation
- AccentureGlobal consulting and services firm
- AltriaTobacco industry giant
Paramount · Kia · Dunkin · Weight Watchers · RadioShack · Google · PayPal · Instagram