repositioning
Moving something elsewhere
Repositioning is the act of moving something to a new position or location: The nurse helped with repositioning the patient in bed.
In marketing and business, repositioning means changing how a product or brand is perceived: The company's repositioning as a luxury brand took years.
The word implies deliberate adjustment rather than random movement.
Alteration to improve fit
- realignmentAdjusting relative positions
- shiftingChanging position or form
- movingEmotionally affecting
- placementPutting somewhere specific
relocation · rearrangement · reorientation · resetting · centering · propping · elevation · angling
Point of rotation
- restructuringRearranging an existing framework
- realignmentAdjusting relative positions
- transformationThorough change in form
- reinventionComplete self-transformation
overhaul · turnaround · refocusing · diversification · reorientation · adaptation
Creating distinctive identity
- rebrandingRevising corporate identity
- differentiationRecognizing meaningful differences
- segmentationDivision into sections
- targetingSelecting as objective
perception · image · awareness · niche · mindshare · relaunch · messaging
Deliberate tactical movement
- flankingAt the sides of
- redeploymentRelocating resources or personnel
- encirclementSurrounding enemy forces completely
- withdrawalAct of taking away
advance · retreat · counterattack · regrouping · feint · diversion · reconnaissance · formation
Sending by different path
- recalculatingComputing anew
- bearingPosture or orientation
- headingDirectional course traveled
- waypointNavigation reference location
charting · trajectory · orbital · docking · maneuvering · approach · descent · reentry
Relating to operations
- jointShared by multiple parties
- boneHard skeletal tissue
- orthopedicRelating to bone treatment
- reductionMaking something smaller
manipulation · dislocation · fracture · skeletal · spinal · dental · orthodontic · prosthetic
adjustment
Alteration to improve fit
- realignmentAdjusting relative positions
- shiftingChanging position or form
- movingEmotionally affecting
placement · relocation · rearrangement · reorientation · resetting · centering · propping · elevation · angling · tilting
pivot
Point of rotation
- restructuringRearranging an existing framework
- realignmentAdjusting relative positions
- transformationThorough change in form
reinvention · overhaul · turnaround · refocusing · diversification · reorientation · adaptation
branding
Creating distinctive identity
- rebrandingRevising corporate identity
- differentiationRecognizing meaningful differences
- segmentationDivision into sections
targeting · perception · image · awareness · niche · mindshare · relaunch · messaging
maneuver
Deliberate tactical movement
- flankingAt the sides of
- redeploymentRelocating resources or personnel
- encirclementSurrounding enemy forces completely
withdrawal · advance · retreat · counterattack · regrouping · feint · diversion · reconnaissance · formation
rerouting
Sending by different path
- recalculatingComputing anew
- bearingPosture or orientation
- headingDirectional course traveled
waypoint · charting · trajectory · orbital · docking · maneuvering · approach · descent · reentry
surgical
Relating to operations
- jointShared by multiple parties
- boneHard skeletal tissue
- orthopedicRelating to bone treatment
reduction · manipulation · dislocation · fracture · skeletal · spinal · dental · orthodontic · prosthetic · implant
- adjustmentsadjustment, tweaks, adjust, shifts, fixes
- fidgetingfidgeting, fidget, tapping, fiddle, finger tapping
- tacticsmaneuver, counter-attack, gambit, ambush, counterstrike
- transfertransfer, transferring, transference, transmittal, transmitting
- maneuveringmaneuvering, steering, pivoting, swerving, veering
- movementsmove, step, turn, shift, slide
repositioningstaying put
Remaining in place
anchoring · securing · stabilizing · rooting · fastening
repositioningentrenchment
Fortified or fixed position
doubling down · reaffirming · consolidation · holding ground · steadfastness
position, positive, deposit, opposition, composition, disposition, positioning, positions, proposition