rebrands
Changes corporate identity
Rebrands is the verb form of rebrand, meaning to change the image, name, or identity of a company, product, or organization.
A business rebrands to signal a fresh start, distance itself from controversy, or appeal to new markets: The company rebrands every decade to stay relevant.
As a noun, rebrands are instances of such identity changes: Corporate rebrands rarely fool anyone.
Complete systematic repair
- refreshRestore energy or newness
- redesignCreate anew with changes
- modernizationAdoption of current methods
- reinventionComplete self-transformation
revitalization · makeover · facelift · pivot · repositioning · evolution · renewal · turnaround
Company identifying symbol
- taglineMemorable branding phrase
- name changeModifying one's designation
- visual identityOrganization's consistent graphic presentation
- personaAssumed public identity
reputation · essence · character · positioning · distinctiveness · authenticity · heritage · narrative
Moving to new spot
- market analysisStudy of commercial conditions
- competitive analysisSystematic study of market opponents
- target audienceIntended recipients of content
- objectivesIntended targets or ends
roadmap · rollout · acquisition · spin-off · differentiation
Act of first revealing
- announcementPublic declaration of information
- revealMake something visible
- campaignOrganized effort toward goal
- press releaseOfficial statement for media
media coverage · public relations · teaser · launch event · soft launch · hard launch · go-to-market · awareness campaign
Corporate combination
- acquisitionAct of obtaining something
- demergerCorporate entity separation
- spin-offDerivative from a parent
- restructuringRearranging an existing framework
IPO · privatization · globalization · localization · compliance · legal requirements · parent company · subsidiary
Society's shared attitudes
- recognitionPerceiving something as known
- image restorationReconstructing degraded visual media
- credibilityQuality inspiring trust
- mindsharePortion of collective attention
overhaul
Complete systematic repair
- refreshRestore energy or newness
- redesignCreate anew with changes
- modernizationAdoption of current methods
reinvention · revitalization · makeover · facelift · pivot · repositioning · evolution · renewal · turnaround · revival
logo
Company identifying symbol
- taglineMemorable branding phrase
- name changeModifying one's designation
- visual identityOrganization's consistent graphic presentation
persona · reputation · essence · character · positioning · distinctiveness · authenticity · heritage · narrative · storytelling
repositioning
Moving to new spot
- market analysisStudy of commercial conditions
- competitive analysisSystematic study of market opponents
- target audienceIntended recipients of content
objectives · roadmap · rollout · acquisition · spin-off · differentiation
unveiling
Act of first revealing
- announcementPublic declaration of information
- revealMake something visible
- campaignOrganized effort toward goal
press release · media coverage · public relations · teaser · launch event · soft launch · hard launch · go-to-market · awareness campaign · viral marketing
merger
Corporate combination
- acquisitionAct of obtaining something
- demergerCorporate entity separation
- spin-offDerivative from a parent
restructuring · IPO · privatization · globalization · localization · compliance · legal requirements · parent company · subsidiary · conglomerate
public opinion
Society's shared attitudes
- recognitionPerceiving something as known
- image restorationReconstructing degraded visual media
- credibilityQuality inspiring trust
mindshare · backlash · reception · skepticism · acceptance
rebrandstransforms
Changes form completely
reinvents · overhauls · revolutionizes · reforms · restructures
rebrandsdiscontinues
Stops doing or making
retires · kills · phases out · sunsets · abandons