incentives

Reasons to act

Incentives are things that motivate or encourage particular behaviors or actions, typically by offering rewards or benefits.

They operate on the principle that people respond to potential gains: a company might offer sales incentives to boost performance, or a government might create tax incentives to promote investment.

The word usually implies external motivations rather than internal ones.

The incentives weren't enough to keep her from quitting.

Disincentives work the opposite way, discouraging behavior through penalties or costs.

reward

bonus

Reward beyond expectation

premium · rebate · dividend · perquisite · gratuity · tip · honorarium · scholarship · grant · bounty

enticement

allure

Attractive, tempting quality

attraction · bait · inducement · persuasion · tantalization · teaser · come-on · draw · hook · promise

motivation

drive

Operate a vehicle

enthusiasm · inspiration · passion · purpose · zeal · eagerness · initiative · perseverance · willpower · dedication

economic

subsidy

Financial assistance from government

competition · entrepreneurship · cost-benefit · supply-side · externality

performance

target

Object of pursuit

KPI · productivity · output · efficiency · accountability · merit-based · results-driven · achievement · recognition · evaluation

Categories
Opposites
motivation direction

incentivesdisincentives

Things discouraging action

deterrents · punishments · penalties · sanctions · counterincentives

behavioral effect

incentiveshindrances

Things that obstruct progress

obstacles · barriers · impediments · roadblocks · restrictions

Phrases
Family

incentive, disincentive, incentivize, disincentives, disincentivize, incentivized, incentivizing, incentivise, incentivizes

Familiarity
Top 50,000
Profile
Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G