product placements
Brands in scenes
Product placements are instances of branded goods or services appearing within entertainment media—films, television shows, video games, music videos—as a form of advertising.
Rather than interrupting content with traditional commercials, advertisers pay to have their products used or displayed by characters in the story itself.
The movie featured obvious product placements for luxury cars and designer sunglasses.
The practice ranges from subtle background appearances to prominent plot integration.
Creating distinctive identity
- integrationCombining into a whole
- synergyCombined effect exceeding components
- cross-promotionMutual brand advertising
- tie-inCommercial partnership between properties
merchandising · co-branding · partnership · visibility · exposure · awareness · targeting · campaigns
Funded endorsement arrangement
- celebrityWidely recognized public figure
- influencerPerson with promotional reach
- testimonialStatement praising someone's qualities
- ambassadorOfficial foreign representative
spokesperson · promotion · plug · brand deal · paid partnership · disclosure · FTC · authenticity
Enormously successful entertainment property
- sceneDramatic unit or locale
- propSupport or stage item
- scriptWritten words for performance
- trailerPromotional film excerpt
franchise · credits · actor · director · audience · screening · premiere · theater
Extraterrestrial being
- Ray-BanSunglasses manufacturer
- Top GunPremier combat aviator
- Aston MartinBritish luxury automobile company
- James BondBritish intelligence agent
FedEx · Cast Away · Nike · Coca-Cola · Apple · BMW · Heineken · Beats
Not immediately obvious
- covertIntentionally concealed
- stealthSecret, undetected movement
- hiddenKept out of sight
- implicitUnderstood without being stated
subconscious · suggestive · manipulative · persuasion · influence · perception · psychology · embedded
branding
Creating distinctive identity
- integrationCombining into a whole
- synergyCombined effect exceeding components
- cross-promotionMutual brand advertising
tie-in · merchandising · co-branding · partnership · visibility · exposure · awareness · targeting · campaigns · embedded
sponsorship
Funded endorsement arrangement
- celebrityWidely recognized public figure
- influencerPerson with promotional reach
- testimonialStatement praising someone's qualities
ambassador · spokesperson · promotion · plug · brand deal · paid partnership · disclosure · FTC · authenticity · credibility
blockbuster
Enormously successful entertainment property
trailer · franchise · credits · actor · director · audience · screening · premiere · theater · plot
E.T.
Extraterrestrial being
- Ray-BanSunglasses manufacturer
- Top GunPremier combat aviator
- Aston MartinBritish luxury automobile company
James Bond · FedEx · Cast Away · Nike · Coca-Cola · Apple · BMW · Heineken · Beats · Stranger Things
subtle
Not immediately obvious
implicit · subconscious · suggestive · manipulative · persuasion · influence · perception · psychology · embedded · indirect
- broadcast advertisingTV commercials, radio spots, commercials, ad spots, spot ads
- movie merchandiseaction figures, toy lines, posters, collectibles, soundtrack albums
- Sports Adssports marketing, athlete endorsements, brand ambassadors, endorsement deals
product placementscommercial breaks
Broadcast advertising intervals
pre-roll ads · banner ads · ad spots · infomercials · pop-up ads
product placementseditorial independence
Freedom from publisher interference
product, placements, products, produce, producer, producers, producing, produced, production