BMW

Bavarian luxury brand

BMW is a German luxury automobile and motorcycle manufacturer, the initials standing for Bayerische Motoren Werke (Bavarian Motor Works).

The brand connotes engineering precision, performance, and status: He just bought a new BMW.

In casual speech, BMW often signals affluence or aspiration, sometimes with undertones of flashiness or pretension.

German

Bavaria

Southeastern German state

engineering · precision · craftsmanship · headquarters · Leipzig · Regensburg

automobiles

sedan

Enclosed passenger car

roadster · drivetrain · chassis · transmission · horsepower · torque · cylinder · hybrid · electric · diesel

luxury

premium

Added cost for better

sophistication · refinement · expensive · status · elite · executive · upscale · prestige · affluence · aspiration

performance

acceleration

Rate velocity changes

aerodynamics · Nürburgring · handling · dynamics · throttle · gearbox · torque · downforce · racing · motorsport

motorcycles

adventure

Risky exciting undertaking

cruiser

Categories
Opposites
luxury/premium status

BMWYugo

Defunct Serbian automobile

Dacia · economy car · Kia · Hyundai · base model

German automotive engineering identity

BMWToyota

Japanese car company

Chrysler · Proton · Honda · Nissan · Chevrolet

performance/driver orientation

BMWminivan

Multipurpose family vehicle

econobox · Honda Odyssey · commuter car · penalty box · Toyota Corolla

Phrases
Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G