Beats

Premium audio brand

Beats is a brand of headphones and audio equipment, founded by Dr.

Dre and Jimmy Iovine and now owned by Apple.

The products are recognizable by their bold styling and prominent logo: She was wearing her Beats on the subway.

He got Beats for Christmas. (Lowercase beats refers to rhythms or the verb.)

brand

headphones

Wearable speakers for ears

  • earbudsTiny insertable audio devices
  • AppleCupertino tech giant
  • audioTransmitted sound content

Dr. Dre · wireless · logo · premium

Categories
Opposites
audio brand market positioning

BeatsSkullcandy

Consumer audio electronics brand

sound signature philosophy

BeatsSennheiser

German audio equipment maker

studio monitors · Audio-Technica · audiophile-grade

MUSICAL RHYTHM (verb/noun sense)

Beatssilence

Total lack of sound

arrhythmia · syncopation · offbeats · stillness · quiet

Phrases
Family

beat, beaten, beating, upbeat, offbeat, heartbeat, beater, deadbeat, drumbeat

Familiarity
Top 500,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G