pre-roll ads
Unskippable YouTube commercials
Pre-roll ads are video advertisements that play before the content you actually want to watch—the digital equivalent of coming attractions before a movie.
They appear on streaming platforms, social media, and video sites like YouTube.
Some can be skipped after a few seconds; others force you to wait: I sat through three pre-roll ads just to watch a thirty-second clip.
- skippableAble to be omitted
- five secondsBrief time interval
- video adPromotional moving-picture clip
- bufferProtective intermediate space
- countdownBackward enumeration to zero
commercial · unskippable · advertisement · video · streaming · ad break · autoplay · monetization · ad revenue · sponsor · click-through · bumper · interstitial · banner · impression · CPM · viewership · mute
- advertisingad, ad campaign, ad campaigns, advertising campaign, promotional campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, brand strategy
- skippable contentintros, credits, tutorials, recaps, trailers
- digital adsbanners, pop-ups, interstitials, overlays
- digital advertisingad campaigns, ad network, pop-ups, impressions, reach
- revenue streamsad revenue, subscription, commissions, fees, direct sales