sports marketing
Team brand building
Sports marketing is the promotion of products, services, or brands through association with athletic events, teams, or athletes.
This includes sponsorship deals, endorsement contracts, and advertising during broadcasts: Nike's sports marketing budget runs into the billions.
The term also covers how sports organizations market themselves to fans—selling tickets, merchandise, and media rights.
- event promotionMarketing scheduled occasions
- co-brandingJoint marketing between companies
- live streamingReal-time online broadcast
- fan zonesPublic sports watching spaces
- endorsementFormal expression of support
naming rights · giveaways · ticketing systems · jersey sales · licensing agreements · social media buzz · bobbleheads · sponsorship deals · sports management · watch parties · courtside seats · television rights · e-commerce platforms · brand ambassadors · pay-per-view · media rights · professional sports · contests
- Sports Adsathlete endorsements, brand ambassadors, endorsement deals
- sports careerssports agent, athletic trainer, sports journalist, sports broadcaster, scout
- Sports Managementathletic director, general manager, team manager, compliance officer, budget management
- school sportsbasketball, varsity, football, JV, soccer
- Marketing Topicspublic relations, brand management, market research, personal branding
- sports sciencesports science, exercise science, kinesiology, biomechanics, sports medicine
sports marketingprint advertising
Marketing in published media
classified advertising · grassroots marketing · corporate communications · public relations · cause marketing