paid partnership
Branded content deal
A paid partnership is a business arrangement where someone receives compensation—usually money or products—to promote a brand or product.
The term appears most often on social media, where platforms require disclosure of sponsored content: This post is a paid partnership with Nike.
The label signals that what looks like organic endorsement is actually advertising.
- adPromotional message
- sponsored contentPaid promotional material
- brand dealPaid promotional partnership
- influencer marketingPromotion through social personalities
- social media postShared online content
- endorsementsendorsement, spokesperson, recommendation, top pick, approval
- influencersinfluencer, influencers, content creator, PewDiePie, Instagram influencers
- Social Media Fameinfluencer, viral, followers, content creator, going viral
compensation
paid partnershipword of mouth
Information passed through conversation
organic content · grassroots support · user-generated content · passion project
authenticity/motivation
paid partnershiphonest opinion
Truthful personal assessment
true believer · passion project · independent review · labor of love
paid, partnership, paying, payer, payers, payable, payments, unpaid, repaid