go-to-market
Product launch approach
Go-to-market describes the strategy or process of bringing a product or service to customers.
It encompasses pricing, distribution channels, sales approach, and target audience: We need to finalize our go-to-market strategy before launch.
The term belongs to business jargon, typically appearing as a modifier: go-to-market plan, go-to-market team.
Sometimes abbreviated GTM.
Set into motion
- positioningArranging in specific locations
- competitive advantageFactor enabling market outperformance
- value propositionPromised benefit to customers
- differentiationRecognizing meaningful differences
segmentation · targeting · pricing strategy · distribution · messaging · playbook · roadmap · commercialization
Long-distance fluid transport tube
- enablementAct of making possible
- pitchFrequency of sound
- demoShort trial presentation
- quotaFixed assigned amount
territory · prospecting · lead generation · conversion · funnel · qualification · closing · revenue
Debut of new merchandise
- releaseTo let go
- betaGreek alphabet's second letter
- early adopterFirst purchaser of innovations
- MVPBest player award
iteration · feedback loop · use case · adoption · onboarding · positioning · packaging · bundling
Scheme for a debut
- timelineOrdered display of events
- milestonesNotable points of progress
- deliverablesContracted work products owed
- cross-functionalSpanning multiple areas
alignment · stakeholders · campaign · activation · implementation · coordination · sprint · kickoff
Public familiarity with company
- PRStrategic communication management
- thought leadershipRecognized expertise shaping discourse
- webinarInternet-hosted interactive presentation
- eventA notable occurrence
SEO · social media · influencer · press release · announcement · collateral
launch
Set into motion
- positioningArranging in specific locations
- competitive advantageFactor enabling market outperformance
- value propositionPromised benefit to customers
differentiation · segmentation · targeting · pricing strategy · distribution · messaging · playbook · roadmap · commercialization · rollout
pipeline
Long-distance fluid transport tube
- enablementAct of making possible
- pitchFrequency of sound
- demoShort trial presentation
quota · territory · prospecting · lead generation · conversion · funnel · qualification · closing · revenue · booking
product launch
Debut of new merchandise
- releaseTo let go
- betaGreek alphabet's second letter
- early adopterFirst purchaser of innovations
MVP · iteration · feedback loop · use case · adoption · onboarding · positioning · packaging · bundling · tiering
launch plan
Scheme for a debut
- timelineOrdered display of events
- milestonesNotable points of progress
- deliverablesContracted work products owed
cross-functional · alignment · stakeholders · campaign · activation · implementation · coordination · sprint · kickoff · checklist
brand awareness
Public familiarity with company
- PRStrategic communication management
- thought leadershipRecognized expertise shaping discourse
- webinarInternet-hosted interactive presentation
event · SEO · social media · influencer · press release · announcement · collateral
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- business strategystrategy, competitive advantage, profitability, differentiation, strategic planning
- commercializationcommercialize, monetize, sell, merchandise, brand
- marketing termstarget audience, brand recognition, branding, positioning, advertising
- Product Strategypricing, positioning, roadmap, launch, branding
- salessale, sales, selling, salesperson, salesman
go-to-marketproduct development
Creating new market offerings
R&D · research and development · ideation · prototyping · pre-launch
go-to-marketdiscontinuation
Formal ending of something
wind-down · phase-out · divestiture · end-of-life · deprecation
market, goes, gone, goer, goers, markets, marketed, marketing, marketer