product launch
New offering reveal
A product launch is the organized introduction of a new product to the market, typically involving marketing campaigns, press announcements, and promotional events.
Companies build anticipation before the launch date and coordinate messaging across channels: Apple's product launches are legendary for their secrecy and showmanship.
The term applies to everything from software releases to consumer goods.
- rolloutStaged public introduction
- market researchAnalyzing buyer preferences systematically
- prototypeFirst functional specimen
- brandingCreating distinctive identity
- packaging designVisual treatment of wrapping
trade show · embargo · teaser · hype train · countdown timer · value proposition · competitive analysis · advertising campaign · target audience · go-to-market · pricing strategy · early adopters · sneak peek · press release · influencer partnerships · distribution channels · innovation · quality assurance
- corporate newsmerger, acquisition, IPO, earnings report, layoffs
- Factory Newsfactory fire, chemical leak, plant closure, groundbreaking, ribbon cutting
- eventsevent, events, party, parties, wedding
- entrepreneurshipentrepreneur, startup, founder, co-founder, cofounder
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- announcementsannouncement, declaration, proclamation, pronouncement, statement
product launchend of life
Cessation of existence
phase-out · product recall · sunsetting · wind-down · decommissioning