commercialization
Turning profit-focused
Commercialization is the process of turning something into a profit-driven enterprise.
A product undergoes commercialization when it moves from development to market: The drug is still years from commercialization.
The term often carries negative connotations when applied to things people feel shouldn't be driven by profit: the commercialization of Christmas, the commercialization of public education.
In this sense, it implies that market forces have corrupted something's original purpose or meaning.
Converting something into revenue
- enterpriseCommercial undertaking or initiative
- corporationLegally separate business entity
- franchiseLicensed business operation
- privatizationState sells public assets
incorporation · acquisition · venture · startup · conglomerate · merchandising · licensing · syndicate
Creating distinctive identity
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- promotionRank increase or publicity
- demographicsStatistical population characteristics
SEO · influencer · engagement · analytics · copywriting · public-relations · conversion · sponsorship
Business income total
- earningsMoney gained from work
- monetizationConverting something into revenue
- financialRelating to money
- gainPositive return received
wealth · investment · returns · shareholder · dividends · stock · growth · fiscal
For widespread commercial sale
- popularizationMaking widely known
- mainstreamingIncluding in standard settings
- normalizationAdjusting to a standard
- standardizationImplementing uniform technical specifications
homogenization · widespread · saturation · accessibility · adoption · prevalence · ubiquity · globalization
Obvious; inventor's monopoly
- inventionNew device or method
- technologyApplied scientific methods
- startupNew business enterprise
- researchSystematic fact-finding effort
development · prototype · licensing · incubator · disruption · biotech · automation · spin-off
Acquiring goods at retailers
- retailSales to end users
- brandsCommercial product names
- advertisingPaid promotional communication
- materialismPrioritizing goods over spirit
spending · purchases · buying · products · goods · ecommerce · malls · supermarket
monetization
Converting something into revenue
- enterpriseCommercial undertaking or initiative
- corporationLegally separate business entity
- franchiseLicensed business operation
privatization · incorporation · acquisition · venture · startup · conglomerate · merchandising · licensing · syndicate · divestment
branding
Creating distinctive identity
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- promotionRank increase or publicity
demographics · SEO · influencer · engagement · analytics · copywriting · public-relations · conversion · sponsorship · endorsement
revenue
Business income total
- earningsMoney gained from work
- monetizationConverting something into revenue
- financialRelating to money
gain · wealth · investment · returns · shareholder · dividends · stock · growth · fiscal · sale
mass-market
For widespread commercial sale
- popularizationMaking widely known
- mainstreamingIncluding in standard settings
- normalizationAdjusting to a standard
standardization · homogenization · widespread · saturation · accessibility · adoption · prevalence · ubiquity · globalization · conformity
patent
Obvious; inventor's monopoly
- inventionNew device or method
- technologyApplied scientific methods
- startupNew business enterprise
research · development · prototype · licensing · incubator · disruption · biotech · automation · spin-off · R&D
shopping
Acquiring goods at retailers
- retailSales to end users
- brandsCommercial product names
- advertisingPaid promotional communication
materialism · spending · purchases · buying · products · goods · ecommerce · malls · supermarket · demand
- Product Developmentdevelopment, roadmap, prototype, design, backlog
- artistic integrityauthenticity, originality, creative freedom, creative control, self-expression
- innovation ecosystemstech hubs, science parks, incubators, accelerators, innovation centers
- tech transferknowledge sharing, patents, licensing agreements, intellectual property, know-how
- innovationinnovation, invention, innovative, innovate, breakthrough
- simplificationsimplification, simplifying, simplify, condensing, simplified
commercializationanticommercialization
Opposition to profit-driven culture
art for art's sake · gift economy · nonprofit · volunteerism · philanthropy
commercializationanticommercialization
Opposition to profit-driven culture
decommodification · nationalization · collectivization · public ownership · commons
commercializationartistic integrity
Fidelity to one's vision
art for art's sake · authenticity · underground culture · counterculture · grassroots
commerce, commercial, commercials, commercialized, commercialize, commercially, noncommercial, commercialism, commercializing