pre-launch
Prior to debut
Pre-launch describes the period or activities before an official launch.
A pre-launch campaign builds anticipation for a product.
Pre-launch testing catches problems before release.
We're still in pre-launch mode.
The term applies to rockets, software, marketing campaigns, or any endeavor with a defined launch date.
Backward enumeration to zero
- ignitionStarting combustion process
- liftoffMoment of ascent
- rocketPropulsion-driven spacecraft
- spacecraftVehicle for outer space
mission · thrust · propulsion · fuel · stages · trajectory · orbit · aerospace
State of eager enthusiasm
- expectationBelief about future outcomes
- buildupGradual accumulation over time
- hypeExaggerated promotional fanfare
- buzzContinuous low drone
speculation · eagerness · curiosity · enthusiasm · hope · promise · potential · prospect
Itemized verification guide
- preparationArranging things in advance
- verificationProving something accurate
- validationConfirming truth or accuracy
- testingExamining to evaluate
certification · inspection · calibration · integration · protocols · procedures · training · briefing
First functional specimen
- betaGreek alphabet's second letter
- alphaFirst Greek letter
- conceptAbstract mental construct
- designPurposeful creative planning
testing · iteration · debugging · proof-of-concept · mockup · pilot · simulation · trial
Something that piques interest
- announcementPublic declaration of information
- campaignOrganized effort toward goal
- embargoOfficial prohibition on trade
- influencersPeople with online sway
waitlist · pre-order · signup · promotion · branding · positioning · outreach · leaks
Planned approach to goals
- roadmapDetailed plan forward
- timelineOrdered display of events
- milestonesNotable points of progress
- logisticsCoordination of complex activities
coordination · scheduling · budgeting · resources · objectives · framework · prioritization · workflow
countdown
Backward enumeration to zero
spacecraft · mission · thrust · propulsion · fuel · stages · trajectory · orbit · aerospace · astronauts
excitement
State of eager enthusiasm
- expectationBelief about future outcomes
- buildupGradual accumulation over time
- hypeExaggerated promotional fanfare
buzz · speculation · eagerness · curiosity · enthusiasm · hope · promise · potential · prospect · imminence
checklist
Itemized verification guide
- preparationArranging things in advance
- verificationProving something accurate
- validationConfirming truth or accuracy
testing · certification · inspection · calibration · integration · protocols · procedures · training · briefing · compliance
prototype
First functional specimen
design · testing · iteration · debugging · proof-of-concept · mockup · pilot · simulation · trial · engineering
teaser
Something that piques interest
- announcementPublic declaration of information
- campaignOrganized effort toward goal
- embargoOfficial prohibition on trade
influencers · waitlist · pre-order · signup · promotion · branding · positioning · outreach · leaks · rumors
strategy
Planned approach to goals
- roadmapDetailed plan forward
- timelineOrdered display of events
- milestonesNotable points of progress
logistics · coordination · scheduling · budgeting · resources · objectives · framework · prioritization · workflow · contingency
- Business Stagesstartup, growth, maturity, decline, expansion
- spaceflightastronaut, spacecraft, liftoff, orbit, countdown
- beginningsbegin, beginning, start, first, opening
- trialsjury trial, bench trial, civil trial, criminal trial, retrial
- launchesblast off, liftoff, blastoff, ignition, countdown
- Starting upignition, kickstart, jump start, boot up, power on
pre-launchlaunched
Set in motion
post-release · in-flight · sunset · end-of-life · legacy
pre-launchlive
To exist or dwell
public · released · out · available · on the market
pre-launchin production
Currently being created
operational · deployed · active · running · live