launch plan
Release preparation document
A launch plan is a detailed strategy for introducing something new—typically a product, service, or campaign—to the market or public.
It outlines timing, target audience, marketing channels, and key milestones: The team finalized their launch plan for the app.
In project management, launch plans coordinate all activities leading up to and immediately following release.
- kickoffOpening play in football
- rolloutStaged public introduction
- strategyPlanned approach to goals
- blueprintDetailed technical drawing
- campaignOrganized effort toward goal
liftoff · rocket · countdown · unveil · debut · press release · release · timeline · milestone · initiative · execution · roadmap · gameplan · activation · deployment · ignition · blast · springboard
launch planimprovisation
Spontaneous, unplanned creation
winging it · flying blind · seat-of-the-pants · flying by the seat of your pants · chaos
launch plancancellation
Voiding of plans
abandonment · withdrawal · shelving · pulling the plug · scrapping
launch, plan, launches, launched, launching, launcher, launchers, plans, planned