key messages
Main ideas communicated
Key messages are the core points you want an audience to remember.
In communications strategy, they're the handful of ideas distilled from complex information—what a spokesperson returns to in interviews, what appears across all campaign materials.
The phrase implies deliberate selection: not everything worth saying, but the essentials that must land.
We need to align on key messages before the press conference.
- key takeawaysCentral points to remember
- talking pointsPrepared discussion themes
- takeawaysPrincipal points retained
- soundbitesBrief broadcast excerpts
- sound biteBrief broadcast quotation
bullet points · headlines · elevator pitch · main points · central theme · big picture · summary · essence · bottom line · boil it down · highlights · briefing · media training · pitch · narrative · slogan · tagline · call to action
- communicationsannouncement, telephone, address, phone, briefing
- business communicationsmemo, email, newsletter, announcement, press release
- media trainingtalking points, sound bites, bridging, interview prep, crisis response
- PRpublic relations, press release, PR agency, media kit, PR campaign
- PR jargonspin, optics, talking points, soundbite, press release
- press materialspress release, press kit, media kit, press photo, press pass
key messagesminor details
footnotes · asides · side notes · background noise · filler
key messagesmixed signals
Contradictory indications from someone
noise · clutter · information overload · rambling · tangents
keys, keyed, keying, keystone, keyboard, message, messages, messaging, messenger