growth hacking
Startup expansion tactics
Growth hacking is a marketing approach focused on rapid experimentation across channels and product development to identify the most efficient ways to grow a business.
The term emerged from tech startups where traditional marketing budgets were limited but user acquisition was critical.
A growth hacker prioritizes scalable, measurable tactics—viral features, referral programs, A/B testing—over conventional advertising: They growth-hacked their way to a million users without spending on ads.
- marketingPromoting goods to consumers
- scalabilityCapacity for growth
- lean startupIterative, hypothesis-driven business approach
- testEvaluative examination
- startupsNewly launched businesses
venture capital · funnel · bootstrapping · customer acquisition · early adopters · innovative · entrepreneurship · referral programs · strategic · seed funding · A/B testing · landing page · conversion rate · pitch decks · share · click · buzz · minimum viable product
growth hackingslow growth
Minimal rate of increase
organic growth · sustainable growth · steady growth · maintenance mode
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