infographic
Data made visual
An infographic is a visual representation of information or data, combining graphics, charts, and minimal text to convey complex material quickly.
Infographics appear in journalism, marketing, and education: The infographic showed vaccination rates by state.
The format favors scannable, shareable content over detailed analysis.
Data shown visually
- graphVisual data display
- statisticsCollected numerical information
- visualizationForming mental or graphical images
- metricsStandards for assessment
trends · analytics · dataset · percentage · comparison · demographics · correlation · survey
Spatial arrangement of elements
- iconsRepresentative small images
- graphicsVisual design elements
- typographyArranging letters for display
- color schemePlanned set of hues
template · visual hierarchy · whitespace · illustration · vector · composition · grid · alignment
Recounting events aloud
- simplificationMaking something less complex
- clarityState of being understandable
- summaryCondensed account of essentials
- overviewBroad general summary
explainer · digest · snapshot · highlights · takeaways · key points · quick facts · condensed
Powerfully engaging or persuasive
- convincingAble to persuade
- impactfulHaving significant effect
- memorableWorth holding onto
- credibilityQuality inspiring trust
rhetoric · influence · advocacy · awareness · campaign · marketing · promotional · educational
chart
Data shown visually
- graphVisual data display
- statisticsCollected numerical information
- visualizationForming mental or graphical images
metrics · trends · analytics · dataset · percentage · comparison · demographics · correlation · survey · figures
layout
Spatial arrangement of elements
- iconsRepresentative small images
- graphicsVisual design elements
- typographyArranging letters for display
color scheme · template · visual hierarchy · whitespace · illustration · vector · composition · grid · alignment · contrast
storytelling
Recounting events aloud
- simplificationMaking something less complex
- clarityState of being understandable
- summaryCondensed account of essentials
overview · explainer · digest · snapshot · highlights · takeaways · key points · quick facts · condensed · accessible
compelling
Powerfully engaging or persuasive
- convincingAble to persuade
- impactfulHaving significant effect
- memorableWorth holding onto
credibility · rhetoric · influence · advocacy · awareness · campaign · marketing · promotional · educational · informative
- illustrationpainting, drawing, watercolor, sketch, charcoal
- print mediaheadline, magazine, articles, news, byline
- science artscientific illustration, anatomical drawing, botanical illustration, medical illustration, Vitruvian Man
- visual communicationpainting, drawing, sculpture, photography, illustration
- visual mediafilm, video, drawing, photograph, television
- visualsimage, illustrations, photograph, images, diagram
infographicraw data
Unanalyzed collected information
spreadsheet · plain text · data dump · wall of text · data table
infographictechnical report
Formal document presenting specialized findings
database · fine print · primary sources · footnotes · appendix
infographictechnical report
Formal document presenting specialized findings
white paper · statistical analysis · fine print · scholarly article · primary source