keyword

Database query input

A keyword is a word that unlocks something—access, meaning, or search results.

In computing, keywords are reserved terms with special functions in programming languages, or the terms you type into search engines to find information: Try different keywords if you're not getting good results.

More broadly, a keyword is a significant word that captures the essence of a topic: Innovation is a keyword in the company's strategy.

tagging

hashtag

Labeled link for posts

  • labelIdentifying attachment or marker
  • metadataDescriptive information about content
  • categorizeAssign to distinct groups

annotate · taxonomy · markup · identifier · attribute · flag · bookmark · organize · tag · metatag

search

query

Request for information

  • SEOImproving site discoverability
  • GoogleDominant web search provider
  • rankingOrdered position assignment

SERP · engine · results · crawler · indexing · traffic · density · stuffing · research · planner

optimization

algorithm

Finite problem-solving procedure

robots.txt · canonical · anchor · placement · prominence · targeting · strategy · analysis · tracking · performance

index

catalog

Ordered list of items

cross-reference · alphabetize · thesaurus · dictionary · lexicon · concordance · register · notation · classification · terminology

essential

crucial

Of supreme importance

  • vitalEssential or sustaining existence
  • pivotalVitally important, deciding
  • centralIn the middle, primary

core · fundamental · primary · critical · significant · important · main · principal · defining · determinative

Categories
Opposites
specificity/scope

keywordfull text

Complete original wording

body text · prose · narrative · passage · paragraph

importance/relevance

keywordfiller word

Meaningless verbal pause

boilerplate · padding · fluff

indexing function

keywordnoise

Unwanted auditory disturbance

Phrases
Family

keywords, keywording

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G