churn rate
Subscriber loss percentage
Churn rate is the percentage of customers who stop using a service during a given period.
The term comes from subscription businesses—streaming platforms, gyms, software companies—where retaining customers matters as much as acquiring them: Our monthly churn rate is hovering around 5%.
High churn signals dissatisfaction; low churn suggests loyalty.
The concept extends to employee turnover and other contexts where departure rates matter.
Rate workers leave jobs
- attritionGradual reduction through loss
- departureAct of going away
- resignationVoluntary relinquishment of position
- staff retentionKeeping workers employed long-term
vacancy · replacement cost · exit interview · offboarding · job satisfaction · disengagement · headcount · burnout
Voiding of plans
- unsubscribeWithdraw from mailings
- nonrenewalFailure to extend
- opt-outChoose not to participate
- lapseBrief failure or expiration
discontinuation · abandonment · dropout · termination · downgrade · freemium · billing cycle · subscriber base
Keeping existing buyers engaged
- loyaltyFaithful commitment to another
- stickinessAdhesive property
- engagementCommitment to wed or attend
- satisfactionState of fulfilled desires
onboarding · user experience · brand loyalty · advocacy · repeat business · renewal · win-back · re-engagement
Total expense to acquire
- KPIMeasurable performance target
- benchmarkingMeasuring against top performers
- analyticsSystematic examination of datasets
- dashboardVehicle control panel
employee turnover
Rate workers leave jobs
- attritionGradual reduction through loss
- departureAct of going away
- resignationVoluntary relinquishment of position
staff retention · vacancy · replacement cost · exit interview · offboarding · job satisfaction · disengagement · headcount · burnout · talent management
cancellation
Voiding of plans
- unsubscribeWithdraw from mailings
- nonrenewalFailure to extend
- opt-outChoose not to participate
lapse · discontinuation · abandonment · dropout · termination · downgrade · freemium · billing cycle · subscriber base · membership
customer retention
Keeping existing buyers engaged
- loyaltyFaithful commitment to another
- stickinessAdhesive property
- engagementCommitment to wed or attend
satisfaction · onboarding · user experience · brand loyalty · advocacy · repeat business · renewal · win-back · re-engagement · early warning
acquisition cost
Total expense to acquire
- KPIMeasurable performance target
- benchmarkingMeasuring against top performers
- analyticsSystematic examination of datasets
- Turnover Ratesstaff turnover
- ratesroyalty, per diem, interest rates, exchange rates, percentage
- subscriptionssubscriber, renewal date, monthly fee, annual plan, monthly plan
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- Growth Metricsannual growth, revenue growth, organic growth, rapid growth, slow growth
- metricsKPI, metric, KPIs, metrics, statistics
churn rateretention rate
Proportion remaining over time
customer retention · loyalty · customer loyalty · stickiness · engagement