press releases
Corporate news dispatches
Press releases are official statements distributed to news media by organizations, companies, or public figures to announce newsworthy information.
They follow a standardized format—headline, dateline, body paragraphs, boilerplate description, and contact information—designed to make journalists' jobs easier.
The goal is to generate media coverage, though many press releases go ignored or are published verbatim by understaffed outlets.
The company issued a press release announcing the merger.
In the digital age, press releases also serve as direct-to-public communication and SEO tools.
Public declaration of information
- statementExpressed claim or fact
- bulletinBrief public announcement
- communiqueOfficial public announcement
- dispatchSend with speed
briefing · advisory · notification · disclosure · proclamation · declaration · update · alert
News article title
- newswireNews transmission service
- datelineReport's origin stamp
- correspondentJournalist covering distant events
- newsroomMedia gathering hub
bureau · reporter · coverage · beat · embargo · byline · editorial · AP
Set into motion
- promotionRank increase or publicity
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- pitchFrequency of sound
public-relations · spin · messaging · talking-points · reputation · positioning · rollout · unveiling
announcement
Public declaration of information
- statementExpressed claim or fact
- bulletinBrief public announcement
- communiqueOfficial public announcement
dispatch · briefing · advisory · notification · disclosure · proclamation · declaration · update · alert · correspondence
headline
News article title
- newswireNews transmission service
- datelineReport's origin stamp
- correspondentJournalist covering distant events
newsroom · bureau · reporter · coverage · beat · embargo · byline · editorial · AP · Reuters
launch
Set into motion
- promotionRank increase or publicity
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
pitch · public-relations · spin · messaging · talking-points · reputation · positioning · rollout · unveiling
publish
Issue for distribution
- distributeDivide and deliver
- issuePoint of contention
- disseminateSpread information widely
circulate · wire · syndicate · broadcast · post · submit · send · timing · reach
- public informationnews, public records, weather, census data, court records
- government outreachpublic information, PSAs, public service announcements, public notices, community outreach
- journalism termsheadline, headlines, byline, bylines, lead
- military PRpublic affairs, media relations, spokespersons, media strategy, PR campaigns
- organizational publicationsnewsletters, brochures, bulletins, annual reports, fact sheets
- presidential recordspresidential libraries, presidential debates, White House tapes, Oval Office tapes, State of the Union
press releasesinvestigative journalism
In-depth reporting exposing wrongdoing
exposés · leaked documents · muckraking · FOIA requests · fact-checks
press, release, express, expression, impress, impression, depression, expressive, depress