media kits
Promotional information bundles
A media kit is a package of promotional materials that organizations provide to journalists, advertisers, or potential partners.
It typically includes background information, statistics, images, and key messages about a company, product, or event.
Also called a press kit.
The publicist sent media kits to all the major outlets before the product launch.
Concise informational summary
- press releaseOfficial statement for media
- product photosCommercial item imagery
- brand guidelinesRules for company presentation
- testimonialsStatements praising something's worth
case studies · FAQ · contact information · backgrounder · boilerplate · awards · milestones · infographics
Company identifying symbol
- taglineMemorable branding phrase
- identityWho someone is
- style guidePublication formatting rules
- typographyArranging letters for display
color palette · brand voice · messaging · positioning · brand story · aesthetic · trademark · consistency
Reporting by journalists
- spokespersonAuthorized representative communicator
- feature storyIn-depth magazine article
- product launchDebut of new merchandise
- announcementPublic declaration of information
Of discrete data
Official prohibition on trade
- exclusivityState of being limited
- follow-upSubsequent action on something
- press conferenceOrganized media Q&A
- download linkClickable file retrieval address
Effects on the mind
- reachExtend to touch
- circulationMovement through a system
- readershipPublication's collective consumers
- viewershipCollective television audience
fact sheet
Concise informational summary
- press releaseOfficial statement for media
- product photosCommercial item imagery
- brand guidelinesRules for company presentation
testimonials · case studies · FAQ · contact information · backgrounder · boilerplate · awards · milestones · infographics · one-pager
logo
Company identifying symbol
- taglineMemorable branding phrase
- identityWho someone is
- style guidePublication formatting rules
typography · color palette · brand voice · messaging · positioning · brand story · aesthetic · trademark · consistency · tone
press coverage
Reporting by journalists
- spokespersonAuthorized representative communicator
- feature storyIn-depth magazine article
- product launchDebut of new merchandise
digital
Of discrete data
embargo
Official prohibition on trade
- exclusivityState of being limited
- follow-upSubsequent action on something
- press conferenceOrganized media Q&A
impressions
Effects on the mind
- reachExtend to touch
- circulationMovement through a system
- readershipPublication's collective consumers
viewership · ROI · analytics · clippings
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- Corporate PRpublic relations, investor relations, press releases, corporate communications, crisis management
- marketing materialsbrochure, flyer, poster, banner, billboard
- media trainingtalking points, sound bites, key messages, bridging, interview prep
- public relationspress releases, press release, press conferences, press conference, crisis management
- School PRpress releases, newsletters, websites, branding, outreach
media kitsmedia coverage
Reporting by news outlets
press coverage · news reports · journalism · investigative reporting · feature articles
kit, media, immediate, mediator, median, mediate, mediation, intermediate, medial