press kit
Promotional materials bundle
A press kit is a collection of promotional materials assembled to give journalists and media outlets everything they need to cover a person, company, product, or event.
Traditionally a physical folder containing press releases, photographs, fact sheets, and background information, press kits now more commonly exist as digital packages or dedicated web pages.
Musicians, authors, and businesses preparing for launches or interviews typically prepare press kits in advance.
The band's press kit included high-resolution photos and a bio.
Concise informational summary
- biographyWritten life account
- headshotsProfessional face photographs
- backgrounderInformational prep document
- Q&AInteractive inquiry session
portfolio · brochure · booklet · synopsis · screeners · trailers · soundbites · one-sheet
Journalistic focus on something
- exposureState of being unprotected
- placementPutting somewhere specific
- pitchFrequency of sound
- endorsementFormal expression of support
promotion · campaign · branding · awareness · buzz · outreach · talking points · key messages
Set into motion
- unveilingAct of first revealing
- receptionAct of receiving guests
- red carpetCeremonial welcome flooring
- previewAdvance showing sample
registration · credentials · backstage · venue · speakers · agenda · schedule · lineup
Electronically obtained file
- USB drivePortable digital storage device
- email blastBulk electronic correspondence
- embargoOfficial prohibition on trade
- follow-upSubsequent action on something
fact sheet
Concise informational summary
- biographyWritten life account
- headshotsProfessional face photographs
- backgrounderInformational prep document
Q&A · portfolio · brochure · booklet · synopsis · screeners · trailers · soundbites · one-sheet · contact sheet
media attention
Journalistic focus on something
endorsement · promotion · campaign · branding · awareness · buzz · outreach · talking points · key messages · media tour
launch
Set into motion
- unveilingAct of first revealing
- receptionAct of receiving guests
- red carpetCeremonial welcome flooring
preview · registration · credentials · backstage · venue · speakers · agenda · schedule · lineup · staging
digital download
Electronically obtained file
- USB drivePortable digital storage device
- email blastBulk electronic correspondence
- embargoOfficial prohibition on trade
- journalismreporters, interview, editors, student editors, school paper
- brandingbrand identity, brand, brand equity, taglines, logos
- company infocompany name, location, about us, address, phone number
- music promotionpublicist, publicity, radio play, airplay, music video
- publicitypublicity, PR, publicist, public relations, publicists
- film promotiontrailer, teaser, poster, premiere, publicity
press kitclassified documents
Files with access restrictions
non-disclosure agreement · trade secret · sealed records · embargo · internal memo
press kitadvertisement
Paid promotional message
exposé · investigative report · paid promotion · hit piece · advertorial
press kitpress coverage
Reporting by journalists
news article · press clipping · review · editorial · news story
press, express, kit, pressing, expression, impress, depressed, impressive, impression