publicizing

Making widely known

Publicizing is the act of making something known to the public—spreading information, promoting an event, or bringing attention to a cause.

The word implies deliberate effort to reach an audience: The campaign focused on publicizing the new policy.

It differs from merely announcing; publicizing suggests sustained or strategic communication to generate awareness.

hype

buzz

Continuous low drone

fanfare · puffery · spin · propaganda · spectacle · showmanship · drumbeat · splash · buildup · media circus

promotion

advertising

Paid promotional communication

disseminating · circulating · proclaiming · endorsing · touting · plugging · spreading · popularizing · advocating · boosting

media

press

Apply force downward

radio · newspaper · magazine · internet · social media · reporters · coverage · outlets · channels · platforms

exposure

visibility

Range of clear sight

announcement · release · declaration · airing · broadcasting · divulgence · leaking · outing · unmasking · revealing

materials

billboards

Large outdoor advertisements

  • postersPrinted wall advertisements
  • flyersPrinted promotional handouts
  • leafletsBrief printed information sheets

pamphlets · commercials · trailers · press releases · banners · signage · brochures · placards · advertisements · spots

awareness

informing

Conveying facts to another

sensitizing · enlightening · raising awareness · consciousness-raising · outreach · advocacy campaigns · cause marketing · PSAs

Categories
Opposites
visibility/disclosure

publicizingconcealing

Keeping something secret

hiding · suppressing · suppression · covering up · withholding

attention/promotion

publicizingdownplaying

Diminishing perceived significance

minimizing · underplaying · soft-pedaling · de-emphasizing · playing down

Family

public, publish, republic, publication, publicity, publishing, published, publicize, publisher

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G