logotype
Company's visual signature
A logotype is a graphic symbol or emblem used to identify a company, organization, or brand—often shortened to logo.
The term emphasizes that the design typically incorporates distinctive lettering or typography: The company updated its logotype to look more modern.
In printing, a logotype was originally a single piece of type bearing multiple letters cast together.
Representational sign or device
- monogramInterlaced personal initials
- insigniaDistinguishing mark of rank
- iconPictorial screen symbol
- badgeWorn symbol of membership
crest · seal · hallmark · sigil · device · motif · lettermark · brandmark
Lettering style design
- fontCharacter style set
- letterformA character's visual structure
- glyphVisual form of character
- serifLetter terminal flourish
sans-serif · kerning · tracking · leading · ligature · baseline · ascender · descender
Printing from raised surfaces
- lithographyGrease-based flat plate printing
- engravingCarving into hard surfaces
- embossRaise design from surface
- debossStamp a recessed design
proof · bleed · registration · Pantone · matrix · plate · impression · reproduction
Hasty informal drawing
- renderCause to become
- conceptAbstract mental construct
- compositionArranged elements forming whole
- layoutSpatial arrangement of elements
alignment · proportion · contrast · simplicity · originality · aesthetics · stylize · palette
Registered commercial identifier
- recognitionPerceiving something as known
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
- consistencyReliable adherence to standards
equity · awareness · tagline · naming · launch · refresh · rebrand · guidelines
emblem
Representational sign or device
badge · crest · seal · hallmark · sigil · device · motif · lettermark · brandmark · signature
typeface
Lettering style design
- fontCharacter style set
- letterformA character's visual structure
- glyphVisual form of character
serif · sans-serif · kerning · tracking · leading · ligature · baseline · ascender · descender · counter
letterpress
Printing from raised surfaces
- lithographyGrease-based flat plate printing
- engravingCarving into hard surfaces
- embossRaise design from surface
deboss · proof · bleed · registration · Pantone · matrix · plate · impression · reproduction · offset
sketch
Hasty informal drawing
- renderCause to become
- conceptAbstract mental construct
- compositionArranged elements forming whole
layout · alignment · proportion · contrast · simplicity · originality · aesthetics · stylize · palette · vector
trademark
Registered commercial identifier
- recognitionPerceiving something as known
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
consistency · equity · awareness · tagline · naming · launch · refresh · rebrand · guidelines · distinctiveness
- brandingbrand identity, brand, brand equity, taglines, slogans
- symbolssymbols, runes, symbol, asterisks, national symbol
- sports brandingmascot, jersey, uniform, team colors, merchandise
- typographyletters, font, calligraphy, font design, sans serif
logotypeslogan
Memorable promotional phrase
tagline · brand name · motto · jingle · brand voice
logotypeplain text
Unencoded readable characters
white label · anonymity · unbranded · blank · generic