white label
Rebrandable blank merchandise
White label describes products or services made by one company but sold by another under the buyer's own branding.
A white-label product arrives unbranded—a blank label—ready for the reseller to add their name: The store's vitamins are white-label products from a generic manufacturer.
Common in software, food products, and financial services.
Also used as a verb: They white-labeled the app and sold it as their own.
Original parts producer
- resellerMerchant who redistributes goods
- B2BEnterprise-to-enterprise commerce
- wholesaleBulk sales to merchants
- turnkeyReady for immediate use
outsourcing · licensing · partnership · third-party · provider · manufacturer · supplier · distributor
Capable of new identity
- unbrandedWithout identifying marks
- customizationModification to individual preference
- rebrandingRevising corporate identity
- logoCompany identifying symbol
branded · co-branding · generic · anonymity · skinnable · templated · custom · personalization
OEM
Original parts producer
- resellerMerchant who redistributes goods
- B2BEnterprise-to-enterprise commerce
- wholesaleBulk sales to merchants
turnkey · outsourcing · licensing · partnership · third-party · provider · manufacturer · supplier · distributor · vendor
rebrandable
Capable of new identity
- unbrandedWithout identifying marks
- customizationModification to individual preference
- rebrandingRevising corporate identity
logo · branded · co-branding · generic · anonymity · skinnable · templated · custom · personalization · identity
API
Software communication standard
- softwarePrograms directing computer operations
- solutionAnswer or liquid mixture
- plug-inSupplementary software component
embed · backend · infrastructure · dashboard · module · widget · app · service · technology · implementation
- audio mediavinyl, LP, CD, cassette, 8-track
- unmarked thingsblank page, unmarked car, blank canvas, plain wrapper, plain paper
- store brandsstore brand, store brands, house brand, generic brand, own brand
- vinyl recordsvinyl, vinyl records, LP, record, album cover
- genericsgeneric drug, store brand, off-brand, knockoff, house brand
- B2B CommerceB2B, suppliers, vendors, buyers, procurement
white labelbranded
Marked by hot iron
name brand · brand name · designer label · own brand · house brand
white labelbespoke
Made to individual specifications
custom-built · proprietary · tailor-made · made-to-order · exclusive
white, label, whiter, whitest, whiten, whitened, whitening, whiteness, whites