brandmark
Corporate identity mark
A brandmark is the visual symbol or logo that represents a company or product, distinct from the wordmark (the stylized name).
The Nike swoosh and Apple's apple are brandmarks—recognizable without accompanying text.
In marketing, brandmark often emphasizes the graphic element that can stand alone: Their brandmark works at any size.
Representational sign or device
- trademarkRegistered commercial identifier
- symbolRepresentational mark or sign
- insigniaDistinguishing mark of rank
- monogramInterlaced personal initials
crest · badge · seal · icon · logotype · wordmark · lettermark · glyph
Registered commercial identifier
- emblemRepresentational sign or device
- insigniaDistinguishing mark of rank
- crestHighest point or tuft
- badgeWorn symbol of membership
seal · symbol · hallmark · banner · mascot · livery · identity · recognition
Element twenty-six
- scarPermanent mark from healing
- burnDamage by heat
- hideConceal or pelt
- cattleDomesticated bovines kept commercially
ranch · ownership · stamp · singe · hot iron · earmark · tattoo · tag
Confidence in another
- credibilityQuality inspiring trust
- prestigeReputation commanding admiration
- recognitionPerceiving something as known
- goodwillKindly, generous spirit
image · perception · equity · loyalty · awareness · prominence · standing · profile
emblem
Representational sign or device
- trademarkRegistered commercial identifier
- symbolRepresentational mark or sign
- insigniaDistinguishing mark of rank
monogram · crest · badge · seal · icon · logotype · wordmark · lettermark · glyph · pictogram
trademark
Registered commercial identifier
badge · seal · symbol · hallmark · banner · mascot · livery · identity · recognition · signature
iron
Element twenty-six
cattle · ranch · ownership · stamp · singe · hot iron · earmark · tattoo · tag · identification
trust
Confidence in another
- credibilityQuality inspiring trust
- prestigeReputation commanding admiration
- recognitionPerceiving something as known
goodwill · image · perception · equity · loyalty · awareness · prominence · standing · profile · authority
scar
Permanent mark from healing
shame · disgrace · infamy · tarnish · blot · discredit · dishonor · reproach · ignominy · disrepute
- brandingtaglines, logos, slogans, color schemes, packaging
- brand markslogo, trademark, symbol, corporate logo, lettermark
brandmarkwordmark
Text-based brand identity
logotype · slogan · tagline · brand name · strapline
brandmarkunbranded
Without identifying marks
no-name · white label · debranding · unmarked · store brand
mark, brand, marker, marking, branded, branding, brands, rebranding, rebrand