brand voice
Corporate communication style
Brand voice is the consistent personality and tone a company uses across its communications.
Just as individuals have distinctive ways of speaking, brands cultivate recognizable styles—formal or casual, playful or serious, bold or understated.
A strong brand voice shapes everything from advertising copy to customer service emails: Their brand voice is warm and conversational.
The concept treats organizations as characters with coherent identities.
- toneQuality of sound
- personalityCharacteristic mental patterns
- messagingSending written digital communications
- authenticVerified as original
- distinctiveReadily identifiable, set apart
consistent · style guide · identity · storytelling · copy · tagline · slogan · conversational · witty · approachable · authoritative · playful · corporate · guidelines · manifesto · target audience · audience · speak
brand voicevisual identity
Organization's consistent graphic presentation
brand imagery · logo design · color palette · typography · visual branding
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