brand name
Corporate product label
A brand name is the proprietary name under which a company markets a product, distinguishing it from generic alternatives: Tylenol is a brand name for acetaminophen.
Brand names may become so dominant that they're used generically—Kleenex for tissues, Band-Aid for bandages—though companies resist this to protect their trademarks.
As an adjective, brand-name suggests quality or prestige: brand-name universities, brand-name designers.
Company identifying symbol
- emblemRepresentational sign or device
- symbolRepresentational mark or sign
- trademarkRegistered commercial identifier
- sloganMemorable promotional phrase
tagline · label · insignia · monogram · wordmark · icon · badge · hallmark
Registered commercial identifier
- patentObvious; inventor's monopoly
- intellectual propertyLegal rights over inventions
- registrationFormal recording of participation
- infringementViolation of rights
counterfeit · licensing · proprietary · protection · ownership · service mark · genericized · dilution
Confidence in another
- prestigeReputation commanding admiration
- qualityStandard or attribute
- loyaltyFaithful commitment to another
- credibilityQuality inspiring trust
perception · image · goodwill · heritage · legacy · authenticity · esteem · recognition
Paid promotional communication
- campaignOrganized effort toward goal
- promotionRank increase or publicity
- positioningArranging in specific locations
- awarenessState of perceiving reality
launch · targeting · audience · visibility · recognition · differentiation · segmentation · endorsement
Faithful commitment to another
- preferenceFavored choice among alternatives
- recognitionPerceiving something as known
- awarenessState of perceiving reality
- switchingChanging from one to another
comparison · generic · premium · budget · knockoff · copycat · dupe · top-of-mind
logo
Company identifying symbol
- emblemRepresentational sign or device
- symbolRepresentational mark or sign
- trademarkRegistered commercial identifier
slogan · tagline · label · insignia · monogram · wordmark · icon · badge · hallmark · signature
trademark
Registered commercial identifier
- patentObvious; inventor's monopoly
- intellectual propertyLegal rights over inventions
- registrationFormal recording of participation
infringement · counterfeit · licensing · proprietary · protection · ownership · service mark · genericized · dilution · cease and desist
trust
Confidence in another
- prestigeReputation commanding admiration
- qualityStandard or attribute
- loyaltyFaithful commitment to another
credibility · perception · image · goodwill · heritage · legacy · authenticity · esteem · recognition · reliability
advertising
Paid promotional communication
- campaignOrganized effort toward goal
- promotionRank increase or publicity
- positioningArranging in specific locations
awareness · launch · targeting · audience · visibility · recognition · differentiation · segmentation · endorsement · sponsorship
loyalty
Faithful commitment to another
- preferenceFavored choice among alternatives
- recognitionPerceiving something as known
- awarenessState of perceiving reality
switching · comparison · generic · premium · budget · knockoff · copycat · dupe · top-of-mind
- product labelsingredient list, warning labels, safety labels, warning label, nutrition facts
- brand assetstrademark, logo, corporate identity
- Brand Termstrademark, service mark, logo, wordmark
- Business Identifierslogo, trademark, slogan, tagline, service mark
- label termslogo, ABV, alcohol content, country of origin, ingredients
- medication labelsdosage, directions, warnings, expiration date, side effects
brand namegeneric
Not brand-name
generic name · unbranded · no-name · common name · store brand
brand namegeneric
Not brand-name
no-name · budget brand · discount brand · off-brand · knockoff
name, brand, nominate, branded, branding, nominal, brands, rebranding, rebrand