motto
Words to follow
A motto is a short phrase expressing a principle, goal, or ideal—often adopted by a person, family, organization, or nation: The Boy Scouts' motto is "Be Prepared".
Mottos appear on coats of arms, school crests, and currency.
More loosely, a motto is any guiding principle someone lives by: Her motto was "Never complain, never explain".
Traditional saying expressing truth
- adageTraditional pithy truth
- aphorismTerse general truth
- sayingShort, wise expression
- epigramPithy, memorable saying
dictum · precept · apothegm · axiom · byword · saw · gnome · truism
Highest point or tuft
- escutcheonShield bearing heraldry
- blazonHeraldic shield notation
- scrollWound document of parchment
- armsUpper body limbs
shield · emblem · insignia · coat of arms · banner · device · ensign · badge
Statement of belief
- tenetHeld principle or doctrine
- doctrineEstablished body of teachings
- credoGuiding personal doctrine
- guiding principleRule that directs conduct
philosophy · belief · ethic · code · conviction · ideal · value · standard
Memorable branding phrase
- catchphraseSignature line of words
- brandingCreating distinctive identity
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
jingle · marketing · trademark · soundbite · hook · rallying cry · battle cry · war cry
Phrase uniting supporters
- call to actionPrompt urging immediate response
- guiding lightInspirational moral influence
- touchstoneStandard for evaluation
- north starOrienting life principle
beacon · mantra · affirmation · empowerment · aspiration · vision · mission statement
proverb
Traditional saying expressing truth
epigram · dictum · precept · apothegm · axiom · byword · saw · gnome · truism · watchword
crest
Highest point or tuft
- escutcheonShield bearing heraldry
- blazonHeraldic shield notation
- scrollWound document of parchment
arms · shield · emblem · insignia · coat of arms · banner · device · ensign · badge · mantling
creed
Statement of belief
guiding principle · philosophy · belief · ethic · code · conviction · ideal · value · standard · canon
tagline
Memorable branding phrase
- catchphraseSignature line of words
- brandingCreating distinctive identity
- advertisingPaid promotional communication
campaign · jingle · marketing · trademark · soundbite · hook · rallying cry · battle cry · war cry · byline
rallying cry
Phrase uniting supporters
- call to actionPrompt urging immediate response
- guiding lightInspirational moral influence
- touchstoneStandard for evaluation
north star · beacon · mantra · affirmation · empowerment · aspiration · vision · mission statement
- vocabularyword, words, new words, term, terms
- brevitybrevity, concise, succinct, terse, pithy
- Girl ScoutsDaisy, Daisies, Junior, sash, sashes
- maximsmaxim, adage, proverb, saying, aphorism
- national symbolsnational emblem, national seal, national colors, national tree, emblem
- slogansJust Do It, Got Milk, slogan, tagline, catchphrase
mottotreatise
Formal scholarly composition
dissertation · tome · manifesto · essay · white paper
mottoprohibition
Authoritative legal ban
taboo · interdiction · warning · caveat · restriction
- slow motionPlayback below normal speed
- in motionCurrently changing position
- motion sicknessNausea from perceived movement
- set in motionCause to begin operating
- trainwrecks in slow motionGradually unfolding calamities observed
- motion pictureFilmed visual narrative
remote, emotion, motion, promote, commotion, motif, mottos, mottoes, mot