logotypes
Corporate visual identities
Logotypes are typographic symbols representing a word or company, designed as a single unit rather than individual letters.
In printing, a logotype was a single piece of type casting an entire word or syllable.
Now the term usually refers to corporate logos rendered in distinctive lettering: The company redesigned its logotype to look more modern.
Representational sign or device
- iconPictorial screen symbol
- symbolRepresentational mark or sign
- monogramInterlaced personal initials
- insigniaDistinguishing mark of rank
crest · badge · wordmark · lettermark · pictogram · mascot · motif · sigil
Who someone is
- trademarkRegistered commercial identifier
- corporateOf or relating to companies
- recognitionPerceiving something as known
- brandCompany's product line name
positioning · differentiation · consistency · awareness · equity · reputation · perception · visibility
Lettering style design
- fontCharacter style set
- serifLetter terminal flourish
- sans-serifType without terminal strokes
- letteringStyled written characters
kerning · ligature · boldface · italic · script · letterforms · character · stroke
Quantity with direction
- graphicVividly detailed or visual
- artworkVisual creative production
- compositionArranged elements forming whole
- symmetryInvariance under transformation
minimalism · contrast · layout · aesthetics · palette · concept · sketch · prototype
Translucent authentication mark
- decalAdhesive decorative image
- stencilCutout pattern for painting
- templatePreset pattern for reproduction
- applicationFormal request document
placement · lockup · co-branding · endorsement · sponsorship · merchandise · signage · digital
emblem
Representational sign or device
insignia · crest · badge · wordmark · lettermark · pictogram · mascot · motif · sigil · glyph
identity
Who someone is
- trademarkRegistered commercial identifier
- corporateOf or relating to companies
- recognitionPerceiving something as known
brand · positioning · differentiation · consistency · awareness · equity · reputation · perception · visibility · authenticity
typeface
Lettering style design
- fontCharacter style set
- serifLetter terminal flourish
- sans-serifType without terminal strokes
lettering · kerning · ligature · boldface · italic · script · letterforms · character · stroke · weight
vector
Quantity with direction
- graphicVividly detailed or visual
- artworkVisual creative production
- compositionArranged elements forming whole
symmetry · minimalism · contrast · layout · aesthetics · palette · concept · sketch · prototype · scalable
watermark
Translucent authentication mark
- decalAdhesive decorative image
- stencilCutout pattern for painting
- templatePreset pattern for reproduction
application · placement · lockup · co-branding · endorsement · sponsorship · merchandise · signage · digital · print
- symbolssymbols, runes, symbol, asterisks, national symbol
- letteringlettering styles, letterforms, calligraphy, hand lettering, handwriting
- printed materialsbrochures, magazine, leaflets, newspaper, pamphlets
logotypesslogans
Catchy promotional catchphrases
taglines · mottos · catchphrases · jingles · brand names
logotypesplain packaging
Unbranded product containers