Adidas

German athletic brand

Adidas is a German sportswear company, one of the world's largest manufacturers of athletic shoes, clothing, and equipment.

The name comes from founder Adi Dassler.

The brand is recognizable by its three-stripe logo: She wore her vintage Adidas to the concert.

Often associated with hip-hop culture and streetwear fashion alongside its athletic origins.

footwear

trainers

Those who coach athletes

slides · soles · laces · cushioning · Predator · midsole · outsole · tread · mesh · high-tops

apparel

tracksuit

Two-piece athletic garment

hoodie · joggers · sweatpants · windbreaker · compression · tights · tanktop · pullover · warm-up · jacket

heritage

trefoil

Three-lobed decorative motif

vintage · retro · 1970s · 1980s · iconic · timeless · revival · reissue · archive · nostalgia

athletic

soccer

Field sport with goals

marathon · training · sprinting · jogging · cycling · swimming · gymnastics · workout · fitness · athlete

brand

sponsorship

Funded endorsement arrangement

merchandise · collaboration · retail · marketing · subsidiaries · corporate · multinational · innovation · sustainability · rivalry

streetwear

trendy

Currently in vogue

  • styleDistinctive way of expression
  • hip-hopRhythmic spoken-word music
  • Run-DMCPioneering hip-hop trio

Kanye · Yeezy · athleisure · urban · hypebeast · sneakerhead · collab · streetstyle · casual · fashion-forward

fashion

streetwear

Skate and hip-hop clothing

  • athleisureExercise-meets-everyday fashion category
  • trendyCurrently in vogue
  • styleDistinctive way of expression

designer · chic · runway · collaboration · luxury · wardrobe · ensemble · accessorize · hypebeast · sneakerhead

sponsorship

endorsement

Formal expression of support

funding · promotion · athlete · team · league · FIFA · NBA · MLS · Manchester United · Real Madrid

Categories
Opposites
brand rivalry

AdidasNike

Triumph personified

Reebok · Under Armour · New Balance · Converse

market positioning

AdidasGucci

Italian luxury house

Balenciaga · Louis Vuitton · Kirkland · Hermès · Champion

brand origin/identity

AdidasNike

Triumph personified

Mizuno · Kappa

Phrases
Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G