McDonald

Fast-food chain name

McDonald is a Scottish surname meaning "son of Donald." It appears most often as part of McDonald's, the global fast-food chain, which has made the name synonymous with standardized, mass-produced hamburgers and quick service: Let's just grab McDonald's.

The company's ubiquity spawned terms like McDonaldization for the spread of efficiency-driven, homogenized business practices.

fastfood

drive-thru

Vehicle-accessible service window

Happy Meal · counter service · takeout · menu board · dine-in · soda fountain · soft drink · milkshake · breakfast sandwich · dollar menu

brand

Happy Meal

Children's combo with toy

McRib · Filet-O-Fish · Quarter Pounder · McJob · Birdie · Super Size Me · McGriddle · McDelivery

menu

Big Mac

Signature fast-food sandwich

Filet-O-Fish · McRib · McChicken · McGriddle

franchise

franchisee

Licensed brand operator

chain · outlet · expansion · owner-operator · territory · standardization · training · site selection · San Bernardino

globalization

Americanization

Adopting US cultural norms

market entry · westernization · cross-cultural · multinational · homogenization · local sourcing · regional variations

Categories
Opposites
corporate fast food identity

McDonaldfine dining

Elegant restaurant experience

farm-to-table · haute cuisine · local diner · gourmet · home cooking

food culture and dining philosophy

McDonaldlocavore

One who eats locally

organic farming · farm-to-fork · traditional cuisine · heirloom · terroir

name type

McDonaldgiven name

Personal name from birth

first name · Christian name · forename · John · James

Phrases
Family

McDonald's, McDonaldland

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G