Apple logo

Cupertino's bitten fruit

The Apple logo is the bitten apple symbol representing Apple Inc., one of the world's most recognizable corporate emblems.

The bite distinguishes it from other fruits and, some say, creates a visual pun on "byte." It appears on all Apple products and has become shorthand for the brand itself: I spotted the Apple logo on her laptop.

Opposites
corporate identity/brand rivalry

Apple logoGoogle logo

Tech giant's visual identity

Family

apple, apples, logo, logos

Familiarity
Top 100,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G