USP
Medication quality reference
A USP is a unique selling proposition (or unique selling point)—the distinctive feature that makes a product or service stand out from competitors: What's your USP?
In pharmaceutical contexts, USP refers to the United States Pharmacopeia, which sets quality standards for drugs and supplements; products meeting these standards are labeled "USP grade." USP also appears in firearms terminology for pistols made by the German manufacturer Heckler & Koch. (Lowercase usp is not standard.)
Statement expressing a judgment
- differentiatorWhat makes one distinct
- benefitAdvantage or gain
- positioningArranging in specific locations
- targetingSelecting as objective
segmentation · niche · appeal · attraction · pitch · messaging · differentiation
Official drug standards book
- purityUncontaminated quality
- potencyDegree of strength
- formulationDevised mixture or expression
- dosageMeasured medicine amount
efficacy · bioavailability · stability · monograph · compendium · assay · specification · dissolution
Creating something original
- functionalityPractical operational capacity
- performanceCarrying out a task
- designPurposeful creative planning
- reliabilityConsistent, predictable performance
durability · efficiency · usability · convenience · quality · cutting-edge · state-of-the-art · value-added
Compact one-handed firearm
Registered commercial identifier
- logoCompany identifying symbol
- identityWho someone is
- recognitionPerceiving something as known
- taglineMemorable branding phrase
proposition
Statement expressing a judgment
- differentiatorWhat makes one distinct
- benefitAdvantage or gain
- positioningArranging in specific locations
targeting · segmentation · niche · appeal · attraction · pitch · messaging · differentiation
pharmacopeia
Official drug standards book
- purityUncontaminated quality
- potencyDegree of strength
- formulationDevised mixture or expression
dosage · efficacy · bioavailability · stability · monograph · compendium · assay · specification · dissolution · pharmacopoeia
innovation
Creating something original
- functionalityPractical operational capacity
- performanceCarrying out a task
- designPurposeful creative planning
reliability · durability · efficiency · usability · convenience · quality · cutting-edge · state-of-the-art · value-added · customization
pistol
Compact one-handed firearm
trademark
Registered commercial identifier
- logoCompany identifying symbol
- identityWho someone is
- recognitionPerceiving something as known
- Brazilian UniversitiesUFC, Mackenzie, UVA
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- Brazilian Educationprofessor, vestibular, colegio, campus, biblioteca
- Latin American UniversitiesUFC, Mackenzie
- Oceania InstitutionsFFA, USC, Sydney Opera House
- Sao PauloSao Paulo, Santos, Santana, Corinthians, Metro
USPcommodity
Fungible traded good
commonality · sameness · parity · table stakes · industry standard
USPweakness
Deficiency in force
liability · disadvantage · shortcoming · drawback · handicap