above-the-fold
Visible without scrolling
Above-the-fold describes content visible without scrolling, originally from newspapers where stories above the physical fold got more attention.
In digital contexts, it means what appears on screen before a user scrolls down: Keep the call-to-action above the fold.
The term is common in web design and advertising, where above-the-fold placement commands premium value.
News article title
- frontpageNewspaper's lead section
- bannerDisplayed strip with message
- broadsheetLarge-format serious newspaper
- tabloidSensationalist newspaper format
scoop · byline · dateline · masthead · edition · newsstand · column · editorial
One admired for courage
- viewportVisible display region
- homepageSite's main entry
- scrollWound document of parchment
- bannerDisplayed strip with message
header · CTA · layout · wireframe · responsive · breakpoint · masthead · splash
headline
News article title
- frontpageNewspaper's lead section
- bannerDisplayed strip with message
- broadsheetLarge-format serious newspaper
tabloid · scoop · byline · dateline · masthead · edition · newsstand · column · editorial · layout
hero
One admired for courage
banner · header · CTA · layout · wireframe · responsive · breakpoint · masthead · splash · visible
prominence
Notable status or visibility
- visibilityRange of clear sight
- priorityStatus of greater importance
- spotlightConcentrated illumination source
focus · highlight · forefront · salience · prime · showcase · feature · emphasis · dominance · eye-catching
crucial
Of supreme importance
paramount · primary · principal · critical · significant · must-see · premium · valuable · strategic
above-the-foldbelow the fold
Content past first screen
buried · hidden · off-screen · tucked away · back page
above-the-foldburied
Placed beneath earth
back-page · de-emphasized · low-priority · filler · afterthought
above, fold, overhead, aboveboard, aboveground, above-mentioned, above-named, abovementioned, above-cited