e-marketing
Digital advertising efforts
E-marketing is marketing conducted through electronic channels, especially the internet.
The term covers email campaigns, social media advertising, search engine optimization, and other digital strategies for reaching customers.
Their e-marketing budget now exceeds traditional advertising.
The term is somewhat dated; most now simply say digital marketing.
Digital written communication
- social mediaOnline content-sharing platforms
- SEOImproving site discoverability
- PPCPicture postcard abbreviation
- affiliateConnected member organization
display ads · influencer · podcasts · webinars · SMS · push notifications · native advertising · programmatic
Standards for assessment
- click-through ratePercentage of viewers selecting
- conversion rateProportion completing desired action
- impressionsEffects on the mind
- trafficMovement along routes
pageviews · sessions · attribution · dashboard · Google Analytics · heatmaps · tracking pixels · data-driven
Selecting as objective
- segmentationDivision into sections
- positioningArranging in specific locations
- funnelCone directing flow
- customer journeyConsumer's path to purchase
persona · brand awareness · lead generation · conversion · engagement · retention · acquisition · campaign
Automated message sender
- workflowSequential task progression
- triggerWhat initiates action
- schedulingAssigning times to events
- CRMCustomer interaction tracking system
HubSpot · Salesforce · nurturing · personalization · segmentation · templates · sequences · chatbots
Internet-based buying and selling
- shopping cartWheeled retail basket
- checkoutPayment completion process
- product listingItem shown for purchase
- AmazonGreek warrior women
Shopify · dropshipping · upselling · cross-selling · abandoned cart · reviews · ratings · comparison shopping
Digital written communication
- social mediaOnline content-sharing platforms
- SEOImproving site discoverability
- PPCPicture postcard abbreviation
affiliate · display ads · influencer · podcasts · webinars · SMS · push notifications · native advertising · programmatic · retargeting
metrics
Standards for assessment
- click-through ratePercentage of viewers selecting
- conversion rateProportion completing desired action
- impressionsEffects on the mind
traffic · pageviews · sessions · attribution · dashboard · Google Analytics · heatmaps · tracking pixels · data-driven · insights
targeting
Selecting as objective
- segmentationDivision into sections
- positioningArranging in specific locations
- funnelCone directing flow
customer journey · persona · brand awareness · lead generation · conversion · engagement · retention · acquisition · campaign · launch
autoresponder
Automated message sender
- workflowSequential task progression
- triggerWhat initiates action
- schedulingAssigning times to events
CRM · HubSpot · Salesforce · nurturing · personalization · segmentation · templates · sequences · chatbots · omnichannel
ecommerce
Internet-based buying and selling
- shopping cartWheeled retail basket
- checkoutPayment completion process
- product listingItem shown for purchase
Amazon · Shopify · dropshipping · upselling · cross-selling · abandoned cart · reviews · ratings · comparison shopping · flash sales
e-marketingprint advertising
Marketing in published media
print marketing · direct mail · television advertising · radio advertising · billboard advertising