guerrilla marketing
Unconventional promotional tactics
Guerrilla marketing is unconventional, low-cost advertising that relies on surprise, creativity, and public spaces rather than traditional media buys.
The term borrows from guerrilla warfare's emphasis on ambush tactics and resourcefulness over brute force.
Typical guerrilla campaigns use street art, flash mobs, viral stunts, or unexpected placements to generate buzz and word-of-mouth: The startup's guerrilla marketing included projecting their logo onto city buildings at night.
It appeals especially to smaller companies that can't compete with major advertising budgets.
- flash mobPlanned spontaneous public performance
- pop-up eventTemporary, unexpected public occurrence
- street teamGrassroots marketing group
- graffitiIllegal surface markings
- flyerPrinted advertisement sheet
buzz · word of mouth · viral campaign · billboards · unconventional · street art · promotion · branding · product placement · campaign · stealth · undercover · subversive · crowd · grassroots · scrappy · low budget · creative
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, ad campaign, advertisements, ads, brand strategy
- local marketinglocal ads, local partnerships, local events, geotargeting, geo-targeting
- marketing tacticsword of mouth, referrals, SEO, brand loyalty, social proof
- street marketingbrand ambassadors, poster campaigns, sticker bombing, pop-up events
- brandingbrand identity, brand, brand equity, taglines, logos
guerrilla marketingtelevision advertising
Paid broadcast promotion
broadcast advertising · print advertising · billboard advertising · radio advertising
guerrilla marketingcorporate communications
Official organizational messaging
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