brand names
Labels on packaging
Brand names are the proprietary names companies give their products or services—Coca-Cola, Nike, Kleenex.
Some become so dominant they replace the generic term: people say Band-Aid for any adhesive bandage, Xerox for any photocopy.
Legally, companies must protect brand names from becoming generic terms, which is why you'll see "LEGO bricks" rather than "legos" in official materials.
Registered commercial identifier
- registeredFormally recorded or enrolled
- intellectual propertyLegal rights over inventions
- patentObvious; inventor's monopoly
- copyrightExclusive reproduction rights
infringement · counterfeit · proprietary · service mark · legal protection · USPTO · dilution · licensing
Paid promotional communication
- promotionRank increase or publicity
- campaignsOrganized efforts toward goals
- logoCompany identifying symbol
- taglinesMemorable marketing phrases
jingles · sponsorship · endorsement · influencers · billboards · positioning · awareness · targeting
Perceiving something as known
- reputationCollective opinion of someone
- imageVisual or mental likeness
- perceptionMental interpretation of stimuli
- mission statementFormal declaration of purpose
Expensive nonessential comfort
- designerOne who plans appearances
- premiumAdded cost for better
- high-endPremium quality tier
- exclusiveLimited to one group
status symbol · elite · upscale · boutique · aspirational · flagship · couture · prestigious
Acquiring goods at retailers
- productsItems made for sale
- retailSales to end users
- merchandiseCommercial products offered
- goodsThings for sale
purchasing · consumer culture · knockoffs · impulse buying · private label
trademark
Registered commercial identifier
- registeredFormally recorded or enrolled
- intellectual propertyLegal rights over inventions
- patentObvious; inventor's monopoly
copyright · infringement · counterfeit · proprietary · service mark · legal protection · USPTO · dilution · licensing · cease and desist
advertising
Paid promotional communication
- promotionRank increase or publicity
- campaignsOrganized efforts toward goals
- logoCompany identifying symbol
taglines · jingles · sponsorship · endorsement · influencers · billboards · positioning · awareness · targeting · segmentation
recognition
Perceiving something as known
- reputationCollective opinion of someone
- imageVisual or mental likeness
- perceptionMental interpretation of stimuli
luxury
Expensive nonessential comfort
exclusive · status symbol · elite · upscale · boutique · aspirational · flagship · couture · prestigious · marquee
shopping
Acquiring goods at retailers
- productsItems made for sale
- retailSales to end users
- merchandiseCommercial products offered
goods · purchasing · consumer culture · knockoffs · impulse buying · private label
- 20th century commercetrade, corporations, e-commerce, mass production, marketing
- Furniture Catalogsofas, chairs, tables, beds, dressers
- etymologyword origins, word history, word origin, etymon, root words
- made-up namesneologisms, pseudonyms, usernames, aliases, handles
- drug referencesdrug guide, formulary, pharmacopeia, PDR, pharmacopoeia
- assetsproperty, cash, money, investments, bank accounts
brand namesgenerics
Unbranded equivalent products
generic names · generic drugs · store brands · off-brand · house brands
brand, names, branded, branding, brands, brand name, rebranding, rebrand, unbranded