flagship

Admiral's command vessel

A flagship is the ship carrying the commander of a fleet, flying that officer's flag.

By extension, flagship describes the leading or most important item in a group: a company's flagship product, a flagship store, a network's flagship program.

The word implies prominence and the standard by which others in the group are measured.

premier

elite

Superior select group

leading · signature · high-end · luxury · iconic · showpiece · centerpiece · star · headline · pinnacle

naval

warship

Armed naval vessel

  • vesselReceptacle for contents
  • fleetVehicles under unified command
  • admiralSenior naval commander

navy · armada · cruiser · destroyer · frigate · galleon · man-of-war · squadron · convoy · nautical

retail

store

Retail establishment

emporium · anchor · outlet · location · mall · plaza · department · chain · franchise · brand

trailblazer

pioneer

Early explorer or settler

torchbearer · front-runner · leader · spearhead · standard-bearer · herald · beacon · pacesetter · trendsetter

product

launch

Set into motion

  • modelRepresentation or paradigm
  • lineContinuous mark or queue
  • brandCompany's product line name

release · debut · offering · series · device · smartphone · vehicle · range · edition · version

Categories
Opposites
status/prominence

flagshipafterthought

Idea added belatedly

also-ran · insignificant · unimportant · secondary · peripheral

naval hierarchy

flagshipescort ship

Vessel defending other ships

supply ship · tender

product/brand strategy

flagshipentry-level

Requiring minimal prior experience

low-end · base model · outdated · obsolete · vintage

Phrases
Family

flagships

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G